The Path to Performance-Driven Profits in China’s Construction Materials Market

China’s construction industry has represented a cornerstone of the country’s economic growth in recent years. While such growth cannot go on in perpetuity, new drivers, regulations, and constraints are emerging to create a very different opportunity, where materials developers can and must play a critical role. Front and center in that are the building thermal envelope materials pivotal in addressing the high heating and cooling component of China’s vast and growing building inventory. China’s demand for building thermal envelope materials from 2012-2015 will be 5,570 million m2, but there is structure to this at the provincial level.

To identify the promising provincial market, the overall market size, energy demand on heating and cooling caused by weather, electricity price, and the energy saving target can be used to determine the highest potential markets and for the highest performing materials. The Premium quadrant indicates the provinces with the strongest need for high-quality building thermal envelope solutions, because of the harsh local weather and high electricity price. There are four provinces in this category, including Heilongjiang, Jilin, Liaoning, and Xinjiang. For these provinces, improvements in the thermal envelope solutions’ insulating performance can make a huge economic difference. Technology providers with high-quality building thermal envelope solutions can realize a shorter payback period in these provinces than in other locations, considering China’s price-sensitive construction market. In addition to these four markets, there are two markets that clients should pay attention to – Shandong and Hebei – with considerable market size and lying just outside the Premium quadrant. Both of these provinces also are promising based on their large market size and on their strong demand on high-quality building thermal envelope solutions.

Provided appropriate local relationships are established in the locations with greatest need, payback period analysis indicates that developers of phase-change materials, vacuum insulation panels, and low-emissivity (low-e) insulating glass are set to parlay these and similar provinces’ predicaments into growth, while aerogel and electrochromic glass developers will be left wanting.

Source: Lux Research report “Go North: The Path to Performance-Driven Profits in China’s Construction Materials Market (client registration required).”

Daikin acquires Goodman to become the world’s largest HVAC system manufacturer

On August 29, Daikin Industries, a Japanese multinational air conditioner (A/C) manufacturing company, announced its acquisition of 100% of the stock of Goodman Global, the second largest HVAC products manufacturer in the U.S. market, for a total acquisition value of $3.7 billion from the private equity firm Hellman & Friedman. To realize this transaction, Daikin will leverage its $1.5 billion cash in pocket as well as issue a bond of about JPY50 billion (around $641 million), instead of raising money from the equity market. This transaction is still awaiting approval by the U.S. government and is expected to be finalized in the last quarter of 2012.

The negotiation between the two parties actually dates back to 2010, but Daikin suspended the process after the earthquake and tsunami that hit Japan in March 2011. This persistence on Daikin’s part indicates the high strategic importance of this $3.7 billion deal, allowing the company to expand its North American presence. On one hand, Daikin is able to obtain Goodman’s duct solutions, which will allow it to capture a considerable share in the world’s largest HVAC market — U.S., where Daikin’s ductless solutions are not popular yet. On the other hand, Daikin can absorb Goodman’s specialties in low-cost product manufacturing into its global operations. (The news elicited mixed feedback from Daikin’s shareholders, who worried about the impact of this new debt on its balance sheet in these uncertain times.)

Daikin’s acquisition of Goodman should be worrying news to the leading HVAC players in the U.S. market, such as Lennox, Carrier, and TraneThe deal will not only allow Daikin to sell its own ductless solutions into the U.S. market through Goodman’s distribution channel, but also improve Goodman’s products through Daikin’s competencies in energy saving and smart control. Moreover, Daikin will become the world largest HVAC systems manufacturer, giving it significant market muscle. Clients supplying the HVAC industry should closely monitor the progress of Daikin and Goodman, as well as the response of their key competitors.

Though Progressing Unevenly, China’s Smart Cities Offer a $153 Billion Opportunity

While China’s build‐out of “smart cities” is significantly smaller than the hype might suggest, it still represents a $153 billion opportunity across 54 projects, mostly in the southern and eastern provinces. This week’s graphic appeared in a report published in March by Lux Research’s China Innovation Intelligence Service. It illustrates analysis revealing that over half – 31 – of China’s smart city projects are slated to unfold in cities that in 2010 yielded a minimum GDP of USD 100 billion (Tier A) and USD 60 billion (Tier B).

In terms of the speed at which these projects are unfolding, 15 are already under construction. Another 21 were announced with details such as investment amount, smart city applications involved, project deadline, and even participating suppliers. Fifteen additional smart city projects rated an official announcement, but few details to date. Finally, three Tier C cities – minimum 2010 GDP of USD 15 billion – have expressed an intention to launch projects, but haven’t formally announced them yet.

As the graphic shows, all of the 15 smart city projects under construction are either in Tier A or B cities. Not surprising, since these cities have more developed economies with greater resources. But they also have more urgent needs than lower tier cities. For example, top Tier cities, such as Beijing, Shanghai, Shenzhen and Guangzhou, were the earliest to open to foreign companies, and had to meet demands for advanced municipal infrastructure before other cities did. This experience with infrastructure construction benefits these Tier A and B cities when additional deployment is needed.

In addition, Tier A and B cities were more ambitious in their municipal development planning than cities in the bottom two Tiers. They had to be since almost all were economically strategic for China or their respective provinces.

China’s largest cities – Beijing, Shanghai, Tianjin and Chongqing – are managed directly by central government. Guangzhou and Nanjing are the capital cities of Guangdong (No. 1 province by GDP) and Jiangsu (No. 3 province by GDP). Lastly, Wuxi is in the top Tiers due to its appointment by Prime Minister Wen Jiabao as the center of “Sensing China,” the national initiative to build out embedded sensor and actuator technologies for applications in everything from containers to pacemakers.

Source: Lux Research report “Intelligent Navigation of China’s Smart Cities.”

Azbil’s JV with CECEP-ID Introduces a Potential Powerhouse for Building Energy Management Systems in the Chinese Market

In March, Azbil Corporation signed a cooperation agreement with CECEP Industry Development Company (CECEP-ID), a subsidiary of China Energy Conservation and Environmental Protection Group (CECEP), to establish a joint venture in May. Azbil Corporation is a leading Japanese provider of building automation systems (BASs). CECEP is the only state-owned enterprise in China that focuses on energy savings and environmental protection. The JV – called CECEP Building Energy Management Company (CECEP-BEM) – will leverage CECEP’s marketing network to open new channels for Azbil’s BEMS in the Chinese market.

CECEP has total assets in excess of RMB 63.2 billion ($10.03 billion), making it the largest energy savings firm in China. Azbil already owns around 70% share of Japan’s BEMS market, and brings to the table significant experience in developing and implementing automation systems, along with key technologies for monitoring and controlling indoor environments.

China will retrofit 99% of its 400 billion ft² of existing building stock for energy efficiency in the coming decades. Plus, it is building an additional 20 billion ft² of building space annually. At present, the BEMS market in China is underdeveloped, fragmented, and has no major players with significant market share. Companies with cost-effective and efficiency-enabling technologies, resources to scale growth, and a strong Chinese network are expected to take the lion’s share of future BEMS market growth.

Based on this recipe for success, we think CECEP-BEM has a very bright future. Poised to enter a rapidly growing market, it will likely become one of the major BEMS suppliers in China over the next three years.

The cooperation between CECEP-ID and Azbil highlights two key takeaways for those watching the BEMS and related markets. First, building partnerships with domestic players in China is a straightforward and effective way to get access to the region’s market. Second, it signals the willingness of Chinese companies to collaborate with foreign developers with strong product offerings rather than wide global channels to market. Since Chinese companies tend to focus exclusively on domestic markets – where new construction fuels the majority of BEMS uptake – the technology value of potential partners trumps wide market access in almost every case. With those takeaways in mind, companies interested in tapping into the Chinese BEMS market’s growing potential should monitor the JV’s progress and seek to establish similar partnerships with strong Chinese technology developers, such as Beijing Tellhow (Client registration required) and Shenzhen Das.