LG Invests More in OLED TVs, but Capacity Claims Exaggerated

LG is investing KRW 706 billion ($655 million) in a new organic light-emitting diode (OLED) TV manufacturing plant, which it expects to begin producing on gen 9 (2160 mm x 2460 mm) substrates in 2014, with a production capacity of nearly two million 55-inch TVs annually. The investment in the new OLED TV line comes as LG announced 100 preorders for its $12,000, 55-inch diagonal OLED TVs produced on its existing line. LG also set aggressive growth goals of 15% for its flat-panel display business as a whole, which includes both OLED and liquid crystal displays (LCDs).

As Samsung and LG race to be seen as the most innovative display company in the world, their announcements on OLED will play a major role. As Samsung continues to tout flexible displays (client registration required), LG is staking its claim in TVs. However, the announcements are intended to make the companies look innovative in the volatile and perception-driven world of consumer electronics, and do not reflect the current state of the technology. If LG plans to use gen 9 glass substrates, it will have to use solution processing, which may be a good fit eventually for its white-red-green-blue (WRGB) OLEDs, but the processing yields will not be sufficient for mass production. Expect less than 7,000 total OLED TVs to be shipped across the entire industry in 2014, and LG’s line to be opened later than it anticipates (see the report “Cutting Up the LCD Pie: Calculating the Billion-Dollar Slices from Display Innovation” — client registration required).

Ross Kozarsky

Bringing Reality to the Hype, the Total Graphene Market Set for a Modest $126 Million in 2020

Graphene has been touted as the next wunderkind material for the better part of this millennium, due to its exceptional mechanical, electronic, and thermal properties. However, one look at the rocky history of carbon nanotubes shows that a research and patent boom along with impressive technical performance is far from a guarantee of commercial success, as major challenges like high costs, processing issues, and competing emerging material classes loom large. What’s more, a slew of recent capacity expansion announcements threaten to throw the space into oversupply. At times when the hype bandwagon is easy to jump on, assessment of the leading developers, the current value proposition on offer versus application needs, and progress in scale-up always provide a data-driven dose of realism.

Our results reveal that the aggregate graphene market will grow from a base of $9 million in 2012  to only $126 million in 2020. Composites and energy storage will duke it out for GNP supremacy, while conductive opaque inks and anti-corrosion coatings also provide meaningful volumes. Despite the hot pursuit by start-ups and multinationals alike, adoption of graphene-based transparent conductive films (TCFs) will be delayed by a slew of technical and economic challenges, growing to just $6 million in 2020. As graphene developers continue to wrestle with the material’s exceptional properties but bevy of commercialization hurdles, savvy developers will move down the graphene value chain into graphene intermediates and products in order to garner wider profit margins and larger potential revenues. In addition, to succeed financially and avoid getting downtrodden by a looming oversupply situation, developers need to focus on ‘drop-in’ opportunities where value proposition exists versus incumbent carbon materials. In the long run, if the multifunctional capabilities of the material – including modulus, electrical and thermal conductivity, transparency, impermeability, and elasticity – can be combined in an economic and scalable manner, it could serve as an enabling platform for novel uses ranging from tissue engineering to flexible optoelectronic devices.

The focus needs to remain on a mix of creative R and disciplined D. The material in its current commercial state, don’t buy the hockey sticks the beneficiaries of hype are pitching.

Source: Lux Research report “Is Graphene the Next Silicon … Or Just the Next Carbon Nanotube?” — client registration required.

No.1 State Council Paper in 2013 Stresses Intelligent Agriculture Development

The Chinese State Council recently released the no.1 government paper, verbosely titled “Several opinions of the State Council on accelerating the development of modern agriculture to further enhance the vitality of rural development,” which stressed that intelligent agriculture was one of the key government focus areas to develop the “modern agriculture” system in China. The document set 80 tasks that the government should accomplish in 2013 and assigned each task to specific ministries and departments. Among these tasks, a significant portion are focused on developing information technology infrastructure in the rural area to effectively facilitate the development of intelligent agricultural technologies based on “internet of things” (IOT) technologies.

That said, municipal governments are moving quickly according to the State Council guidelines. Just a few weeks after the release of the no. 1 document, the municipal government in Changzhun, the capital city of Jilin province in North East China, signed an agreement with China Unicom to develop an agricultural information system in rural and peri-urban areas around the city. In the system, information such as soil humidity, soil temperature, and carbon dioxide will be collected by the sensors that are installed in the fields and sent to an analytical platform via wireless telecom networks. The government expects to use the platform to guide the precision planting activities, as well as facilitate the decisions on irrigation.

We expect the substantial government initiatives to develop intelligent agriculture will benefit the companies touching this value chain, including telecom infrastructure suppliers, intelligent green house system developers, and relevant components and system suppliers. The infrastructure developers include telecom giants such as China Telecom and China Unicom, while smart green house system developers are relatively small companies, such as Wuxi Kaiyi (client registration required) and Beijing Tiandi Furui (client registration required). In the initial stages, intelligent agriculture projects will be mainly sponsored by the government, as currently observed in the intelligent green house system market in which local governments are today’s biggest buyers. Clients seeking investment targets or business partners in the intelligent agriculture industry in China should consider the government relationships as a key factor when selecting the partners. It is also important to take the long view in business development in China in the agricultural area. Agriculture is now emerging as an investment theme with a view to major opportunities in the coming decades as China’s demographic dividend, urbanization, and affluence converge and demand advanced agriculture technologies and systems to serve China’s population.

Pressure coring tools a step in the right direction for gas hydrate

Japanese researchers, using technology built at Georgia Tech, in collaboration with the U.S. Geological Survey (USGS) and Japanese Oil, Gas, and Metals National Corporation, recently deployed advanced pressure coring characterization tools (PCCTs) to retrieve gas hydrate samples deep beneath the Pacific Ocean. Gas Hydrates, which form under high fluid pressure and low temperature, are found at extreme depths in large bodies of water. Scientists have long touted the benefits of gas hydrates, but production challenges prevent the resource from becoming commercially feasible.

The breakthrough in PCCTs, however, appears to be a step in the right direction. Previous attempts at extracting gas hydrate core samples, which would allow for proper analysis of hydrate bearing sediments, have been unsuccessful due to the uncontrolled immediate depressurization of the samples that occurs. The coring tools built by Georgia Tech mimic natural pressure and temperature (P-T) conditions through the use of various chambers and also allows for controlled depressurization. A pressure transducer and thermocouple monitor the P-T conditions alongside thermocouples drilled into the hydrate core sample that measure certain properties of the hydrate sample without depressurization. Researchers hope the tool will allow them to better assess hydrate occurrences and determine production potential.

Despite the promise of Georgia Tech’s PCCT breakthrough, we continue to be skeptical of gas hydrate’s potential. An influx of shale gas production in the U.S., along with potential shale plays in Europe, U.K., and Asia, continue to push commercial gas hydrate development far into the future. Japan appears keen to exploit gas hydrate reserves in the Pacific Ocean, but commercial development is at least 15 years away in the best-case scenario. With the rapid development of LNG terminals in the U.S. and FLNG terminals sprouting off the coast of Australia, gas hydrates will be competing with an established LNG market, which will bring down gas prices in Asia, by the time they are commercially feasible. By then, even the most desperate of Asian consumers will be questioning the feasibility of hydrate production.

Technology Can Ease the Pain for Individuals and Multinationals Alike

With all of the billion-dollar or even high-multimillion-dollar pain products such as Purdue’s Oxycontin, Pfizer’s Lyrica, Endo’s Lidoderm, and Janssen’s Duragesic already off-patent or going off-patent within the next five years, developing new or generic pain relieving products is looking more attractive than ever. Complicating this picture is the need to address growing abuse of pain medication. Up to 73.8% of prescription drug overdose-associated deaths in the U.S. were attributed to opioid-based pain relievers. As it is now, there are no overt regulations or requirements on manufacturers or developers to put in measures to deter abuse. Nonetheless, rest assured that the U.S. Food and Drug Administration (FDA), regulatory body of the world’s largest pain product market, is on the move to control the situation.

On this basis, the opportunity for pain medication developers to differentiate is not only clear, but critical. However, likely emerging solutions also open new revenue streams for chemicals and materials developers through materials-enabled delivery devices and formulations that keep the massive pain medication revenues flowing and growing. The Lux Innovation Grid (LIG) of emerging and established pain medication technology developers shows the extent to which we view this opportunity in a positive light. Unusually for LIG, the vast majority of developers are well positioned in, or close to, the dominant quadrant. Developers such as Intellipharmaceutics, Phosphagenics, Egalet, Durect and Encap have taken steps to ascertain their products and are less susceptible to abuse through novel transdermal, topical and oral approaches.

In the rush to occupy gaps left from the aftermath of patent expiries and to address drug developers’ new needs for more agile, open innovation, differentiating one technology developer or service provider from another is critical. For companies struggling to find their place in an increasingly global, affluent, decentralized and aging healthcare market, the partners that can decrease pain and suffering – of end users and their own CFO – are there for the taking.

Source: Lux Research report “Ranking Emerging Delivery Technologies: Scouring the Toolbox to Find a Nut to Fit the Bolt” — client registration required.

EPA Increases RFS Blending Mandates for 2013

The U.S. Environmental Protection Agency (EPA) recently released the proposed Renewable Fuels Standards (RFS) for the 2013 calendar year. Not surprisingly, the blending targets for all four biofuel categories recognized by the EPA (cellulosic biofuel, biomass-based diesel, advanced biofuel, renewable fuel) have increased. However, the new targets for cellulosic biofuel (client registration required) especially have been a major source of controversy.

The EPA issued a $6.8 million penalty on blenders for failing to meet the 6.6 million gallon cellulosic biofuel mandate for the year 2011. This fine was met with considerable resistance by the oil and gas trade group, American Petroleum Institute (API), because the EIA estimated that there were no known commercial production of cellulosics in 2011, making it impossible for refiners to meet those requirements. The 2012 blending mandate for cellulosics was 8.65 million gallons, a number refiners didn’t meet given that the EPA estimated that the total cellulosic biofuel production in 2012 was just 21,000 gallons. In response to the lack of supply, the U.S. Court of Appeals ruled that the EPA cannot fine refiners for not meeting the blending mandates with biofuels that don’t physically exist.

Many cellulosic producers blame the unreliability of RFS mandates for its slow growth. However, in order to ultimately compete in the fuels market, cellulosic producers need to prove that its fuel can compete on a cost basis to first generation ethanol as well as fossil fuels. The U.S. government has already created a $30 billion market for biofuels through its blending mandates, an enormous opportunity that cellulosic producers have yet to penetrate thus far, because capital and operating costs are too high.

After the ruling, it is not surprising that API was unhappy with the subsequent proposed cellulosic biofuel blending mandate of 14 million gallons for 2013. Cellulosic biofuel production is beginning to ramp up, and if producers such as Kior and Abengoa progress on schedule, blenders should have the ability to meet the RFS. However, delays are expected, and it is likely that the supply will again not meet the regulated demand (client registration required). Cellulosic biofuels producers are on the clock for the next two years, and the outcome of these first production facilities will set the tone for possibly more permanent cellulosic blending regulations in the future.

Outlook for Sapphire Dim at Photonics West

At Photonics West in San Francisco, much of the buzz was around turmoil in the sapphire crystal industry. Following the recent oversupply of sapphire substrates, sapphire crystal growers largely sat idle at the conference. We spoke with Gavish, Guizhou Haotian Optoelectronics Technology (HTOT), and Zhejiang Shangchen; and they all said that they are unable to compete in price with the two-inch sapphire substrates from the numerous suppliers utilizing turn-key equipment from GT Advanced Technologies (client registration required), and have chosen instead to focus on four-inch and six-inch substrates.

HTOT and Zhejiang Shangchen are also known customers of GT Advanced Technologies, a supplier of turn-key sapphire crystal growth equipment. They are being undercut by peers in Asia with presumably similar turn-key equipment, indicating either low barriers to entry for two-inch sapphire growers or the learning curve necessary to scale to larger diameters. As these sapphire manufacturers look to differentiate with large diameter substrates, expect prices for four-inch and six-inch substrates to follow the two-inch trend and fall rapidly, and for the major players – Rubicon (client registration required), Saint Gobain, and Monocrystal – to lose market share.

Michael Holman

Steven Chu steps down at U.S. Department of Energy, leaving a mixed legacy

Last week brought the widely expected news that Steven Chu will be stepping down as Secretary of the U.S. Department of Energy (DOE). Chu has been a hero to scientists and clean energy advocates, but on his watch the DOE has made some questionable decisions, particularly from a commercialization and business standpoint. That said, Chu has also laid the groundwork for a strong legacy of energy innovation – if those initiatives produce results, he may justly be regarded as one of the most important DOE Secretaries since the department was created in 1977.

Unfortunately for Chu and DOE, the name “Solyndra” will appear in the first paragraph of most appraisals of his term – the DOE’s ill-fated $535 million loan guarantee (client registration required) to the Silicon Valley solar panel maker became a rallying cry for opposition to the Obama administration’s clean energy investments. Other recipients of DOE loan guarantees and other largesse, including A123 Systems (client registration required), Beacon Power (client registration required), EnerDel, and Abound Solar (client registration required), have also filed for bankruptcy. While there was a case for deploying government funds when private investors largely stopped lending during the financial crisis, the DOE loan guarantee program mixed investments in reliable projects, like solar power plants using established technologies, with funds for firms like Solyndra that faced steep technical and market risks. It was highly likely that several would fail, but DOE either underestimated the risks or wasn’t well prepared for the political fallout (or some combination of both), and arguably hurt the cause of government support for new energy technologies – previously a point of bipartisan consensus.

Chu’s DOE also showed commercial naïveté in its claim that it could help bring 1 million electric vehicles to U.S. roads by 2015 – and President Obama personally cited Chu’s assurances in defending the administration’s focus on electric vehicles. While the DOE target included plug-in hybrids (PHEVs) like the Chevy Volt, as well as all-electric vehicles (EVs), only around 250,000 such vehicles will realistically be in operation in the U.S by the end of 2015 (see the report “Small Batteries, Big Sales: The Unlikely Winners in the Electric Vehicle Market” — client registration required). Anemic sales to date of PH/EVs also belie such optimism, and just before Chu stepped aside, DOE began publicly backing away from the goal – suggesting that DOE’s EV enthusiasm may not have been the best use of its resources.

What’s more, DOE has largely been on the sidelines of the most important energy story of Obama’s first term – the phenomenal boom in domestic gas and oil production, driven by technologies like hydraulic fracturing. To some extent that’s only right – by the time the technology (which had benefitted from DOE support in decades past) was ready for prime time, the industry hardly needed further help from DOE. However, given the impact this production will have on the energy and climate picture in the U.S., and the remaining technology and policy needs to help access these resources safely and make the best use of them, it’s surprising how little focus they’ve received (barely meriting a mention in Chu’s review of his term in his resignation letter).

Despite these stumbles, history may well look kindly on Chu’s tenure, because programs he’s championed have the potential to create a generation of impactful new technologies and keep the U.S. a center of innovation in energy. Through the network of 46 Energy Frontier Research Centers, and especially the new Advanced Research Projects Agency – Energy (ARPA-E), the DOE is funding research on really novel technologies with a breadth, depth, and purpose beyond its previous basic science efforts. ARPA-E, in particular, is well-positioned to help fill a void left by venture capitalists that are (wisely, by their financial standards) increasingly reluctant to invest in early-stage energy technologies. If these programs help shepherd along impactful energy technologies that that come to the market over the next decade, they’ll have a greater impact than even a successful Solyndra would have, and will validate Chu’s initiatives.

Given the ups and downs of Chu’s tenure, who should Obama tap to replace him? Some favor another academic, like Shirley Jackson of Rensselaer Polytechnic Institute, or Ernest Moniz of the MIT Energy Initiative, to continue to build DOE’s innovation efforts. Others argue that DOE’s commercial blind spot argues for a businessperson like Duke Energy CEO Jim Rogers. While a course correction is needed, and energy business acumen at DOE would be welcome, a utility executive may not be the best steward of Chu’s innovation legacy (and may sit uneasily atop what’s still largely a scientific agency). A business leader with more innovation experience could serve admirably – GE CEO Jeff Immelt has been floated, though seems unlikely to serve. Otherwise, given the controversies DOE has weathered and the need to defend its budget in an era of sequestration and discretionary spending cuts, a more seasoned politician might also be a wise choice to follow Chu. Someone like former (moderate) Republican governor and EPA administrator Christie Todd Whitman or past North Dakota Senator Byron Dorgan could serve to consolidate Chu’s gains in long-term innovation, but would still be inclined to pivot the agency more toward the pressing issues of the day.

CIGS Positioned for the Biggest PV COGS Reduction by 2017, but CdTe Remains the Undisputed COGS Champion

Today’s solar module production capacity is nearly twice the demand, resulting in significant overcapacity and growing inventories. To compete, manufacturers have dropped prices to record lows, often at or below the module cost of goods sold (COGS). Companies choose to cover their heads until overall market conditions improve or actively seek innovative solutions to lower COGS below current prices. This decision will determine how well positioned they are once the clouds clear. Module COGS drivers like low-cost manufacturing locations, high efficiency, increased capacity utilization, and higher production yields will impact incumbent PV technologies in different ways making informed decisions critical throughout the value chain.

In mapping today’s landscape and analyzing for likely upside by technology, COGS are set to fall across the board between 2012 and 2017, but the rate of decline depends largely on the technology. The technologies with the most room to grow both technologically and strategically will have the steepest descending COGS, with CIGS falling fastest followed by CdTe, c-Si, mc-Si, and TF-Si, seemingly always the ugly duckling of the group, bringing up the rear.

Drilling down even further, manufacturing locations will not change significantly, as module overcapacity has forced companies to cut capital expenditures, making opening new facilities in low-cost countries unlikely. In addition, most technologies, with CIGS being the exception, already have the majority of their capacity in low-cost countries. Increasing capacity utilization will modestly reduce x-Si and CdTe COGS, not surprising given the extent to which these incumbents have taken the brunt of impact of today’s overcapacity. Yield improvements will modestly reduce CIGS and TF-Si COGS as the wrinkles are still ironed out of the manufacturing process. The largest driver reducing COGS in the next five years will be efficiencies increasing across the board, resulting in cost savings of $0.09/W for mc-Si, $0.10/W for c-Si, $0.21/W for CIGS, $0.05/W for TF-Si, and $0.08/W for CdTe.

In an environment where manufacturers need to hoard every penny to stay in the game, these cost savings are not just nice to have, but necessary for survival. Technology developers across the entire value chain – materials suppliers, equipment manufacturers, cell and module producers – can choose to be part of a winning, or losing, position.

Source: Lux Research report “Module Cost Structure Update: Path to Profitability” — client registration required.

Matthew Feinstein

Policy Outlook: Changes in Germany, Hope in the U.S.

While Germany is set to announce an incentive for energy storage (client registration required) in the coming weeks, the country is also trying to solve the problem of rising costs that resulted from the country’s solar installation boom in recent years. Germany’s renewable energy act (EEG) is funded by a premium on electricity prices for ratepayers (the EEG “levy”), and that premium has quickly risen to €0.05/kWh. German Environment Minister Peter Altmaier has proposed both a freeze in feed-in tariff levels through 2014, and a cap on any increase in the levy – at 2.5% per year, beginning in 2015 – as part of what is likely to become a broader reform of the EEG. This announcement comes after a record 7.6 GW of new installations in 2012; after a then-record 7.5 GW installed in 2011, the country’s politicians called for similar reforms to stop the levy from increasing (client registration required). While it’s not likely that Germany imposes a hard cap on new installations, the country is inching progressively closer to policies that will more actively limit them. The German market is targeting a stable market at 3.5 GW of new installations annually.

In the U.S., President Barack Obama addressed climate change during his inauguration for his second term – leaving many hopeful that the country will pass legislation supporting solar, wind, and other renewables (the only meaningful federal policies supporting those technologies now are tax credits). There has been some optimism for a carbon tax, but even this appears unlikely with the set of other issues the President is slated to address first. According to a Politico report, the President is more likely to address the environment through stricter Environment Protection Agency (EPA) standards – on things like power plant emissions and fuel economy – and executive orders, which he can use to, for example, make federal lands available for solar installations. These might actually be the preferred modes of change for the solar industry; players we’ve surveyed would rather operate with less policy restrictions than have added support and political uncertainty, especially with the hindsight of European markets’ boom and bust.

For more on changing policies around the world – and how to strategically plan with them – see the report “Past is Prologue: Market Selection Strategy in a New Solar Policy Environment” (client registration required).