Solutions

Evaluating Technology Companies

Emerging technology markets represent, by their very nature, a complex, over-crowded landscape of technology developers all claiming to have a best-in-class solution. Navigating this landscape and identifying the valuable technologies and companies is a full-time endeavor, requiring on-going analysis of all the participants, their technical progress and the industry adoption that results. Even once a company identifies a potential partner, it still needs to take a deeper dive to validate the true potential. Lux Research helps executives:

Analyze the existing technical capabilities and proposed development roadmaps of start-ups, universities, corporate labs, and other technology developers
Place the technology in the context of broader industry needs and drivers
Identify existing and past relationships of a given technology company, and uncover any positive and negative implications for engaging with the company
Avoid time-consuming pursuit of technologies and companies that are more hype than reality

Lux Research Solutions

To effectively scout for technologies and drive successful open innovation, our clients use:

Requests for Lux Research to brief a specific company to anonymously obtain key data and insights as well as Lux analysis of a given target
On-line tools including client-designed tables and Lux Innovation Grids to quickly compare a target technology company against peers and competitors
On-demand Inquiry to obtain additional analyst insight and recommendations regarding a technology developer of interest
Lux Consulting services to take a deeper dive into the overall technology and business position and potential of a given company

Case Study

A leading global chemicals and materials manufacturer was assessing technology developers and IP licensors focused on new battery materials and engaged Lux Electric Vehicles Intelligence to chart the landscape of potential partners. When the client identified a specific entity for deeper review and comparison, they used the Inquiry process to query Lux analysts for further company information. Our analysts used their knowledge of the IP space, conversations with others familiar with the company's capabilities, and understanding of competing companies and technologies to provide a full, in-context recommendation to the client.