Major food companies face intense competition from smaller, more agile brands. With personalization in focus, there are fewer benefits to being big; innovating to address changing consumer demands will be key.
Adaptability is critically important for any food company that expects to survive through 2050. The executive summary of our report, The Digital Transformation of the Food Industry, focuses specifically on the application and unique challenges of adoption in the food industry.
Companies whose businesses rely on consumption for topline growth – from foods to agrichemicals – face pressure to diversify. Meanwhile, producers reduce resource use, driven by concerns of affordability and scarcity.
Speak with an expert about the technologies you're interested in, and get a demo of our technology and company research spanning the entire value chain.
Prevention and personalization are reshaping consumers’ choices, empowering them to make lifestyle decisions that explicitly influence health outcomes. This will drive massive market potential.
One effective tool for personalization is DNA. The power of DNA is real and tangible, with hype-y tech like CRISPR fetching multiple billions of dollars in valuations and consumer genetic testing services growing into the hundreds of millions of dollars in value in just a few years.
Watch our On-Demand Webinar on the Power of DNA and it's impact on personalization.
Major transformative innovations underlie the products and services that drive consumer markets; innovations in bioinformatics, POU sensing, and ingredient informatics are disrupting the space at the moment.
There's also a lot of hype in this space, and cutting through it to determine if a technology is the right fit is a constant challenge. Read our signature "Lux Take" on CRISPR in the blog, How The CRISPR Alphabet Soup Can Make You A Trillion Dollars.
