Amy Huras is a Research Director at Lux MotivBase and leads the Anthropology team’s U.S. coverage of consumer insights. In this role, she coordinates and oversees qualitative research projects, develops and implements research procedures, and provides ongoing training in technology-enabled ethnographic research methods. She is responsible for the quality of the research produced by the team and liaises with the Client Delivery and Advisory team to ensure deliverables meet client expectations.
Prior to joining Lux, Amy was an Assistant Professor and Faculty Fellow at New York University’s Center for Latin American and Caribbean Studies. She holds a Ph.D. in History from the University of Toronto.