Jason is an award-winning creative director and screenwriter, with over 20 years’ experience crafting film, digital, and print content for some of the biggest brands in the world. His love of innovation, trend hunting, and product commercialization led him to co-found one of the world’s most cutting-edge research firms, MotivBase, which was acquired by Lux Research in 2022. He has also written two books on culture, including the latest bestselling publication Microcultures: Understanding the Consumer Forces that Will Shape the Future of Your Business.
Dec 19, 2022Blog
The Death of Body Positivity
The body positivity movement is in flux. In fact, if you leverage AI (artificial intelligence) Anthropology to decode the meanings that Americans are using to engage with and understand the role of the body and body positivity, we can see that a major shift is underway and being replaced by a new movement – body neutrality,