Jason Partridge - Lux Research

Jason is an award-winning creative director and screenwriter, with over 20 years’ experience crafting film, digital, and print content for some of the biggest brands in the world. His love of innovation, trend hunting, and product commercialization led him to co-found one of the world’s most cutting-edge research firms, MotivBase, which was acquired by Lux Research in 2022. He has also written two books on culture, including the latest bestselling publication Microcultures: Understanding the Consumer Forces that Will Shape the Future of Your Business.

More from The Author

The Death of Body Positivity

The body positivity movement is in flux.  In fact, if you leverage AI (artificial intelligence) Anthropology to decode the meanings that Americans are using to engage with and understand the role of the body and body positivity, we can see that a major shift is underway and being replaced by a new movement – body neutrality,

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The Five Key Shifts that Every Organization Must Pay Attention to in 2023

For the first time, the Lux MotivBase team of Ph.D. Social Scientists have leveraged our platform to study natural patterns of language among millions of consumers across 13 countries.

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Executive Summary

Global Cultural Trends 2023: Critical Issues for the Upcoming Year

Lux MotivBase is leveraging its anthropological methodology and conducting global research in 13 countries. The goal? To identify cultural shifts that will shape the future of how consumers engage with your products, services, and brands.

Revisiting Recession History: 7 Ways to Use Market Research in an Economic Downturn

While uncertainty in business and consumer markets can soar during economic uncertainty, a reduction in spending on market research will hurt an organization.

Avoiding Behavioral Blips: How Anthropology Can Help Innovation Teams Make Accurate Bets During a Recession

Many of our clients are asking us to help them understand how consumers are dealing with and planning to deal with inflation, and we are also seeing a dangerous pattern emerge. Namely, companies are starting to respond reactively, instead of proactively, to consumer behavior.

The Future of Menstrual Health – The Meaning of Human Hygiene

In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal talk about what hair ‘down there’ and free bleeding mean to today’s consumers including toppling the patriarchy and environmental impact.

The Future of “Big Cannabis” – The Meaning of Cannabis Culture

In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal continue the conversation on the myths and meaning of cannabis use in today’s Western culture including the newly prominent work from home lifestyle, perception and consumer buying power.

The Future of Quality of Life – The Meaning of Cell Phones

Consumers are tethered to their smartphones everyday but what are the culture dynamics at play? In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal put down their smartphones to talk about the myths and changing meaning of cell phones.

The Future of Consuming Cannabis – The Meaning of Cannabis Usage

In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal bridge the connections between sleep and pain to cannabis. They explore the use of cannabis for managing inflammation, how it interacts with other supplements, and how it’s being used on a daily basis for general health and wellbeing.

The Future of Sleep – The Meaning of Getting a Good Night’s Rest

In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal discuss the shifting meaning of sleep. From consumer concern for tolerance to sleep aids and drugs to holistic sleep support and how living with chronic pain impacts sleep.

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