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Budding Opportunities in the $12 Billion Cannabis Industry

Joshua Haslun, Ph.D., Analyst
June 24, 2019

As medical and recreational cannabis becomes big business it's becoming high time to pay attention to innovation trends in this developing space.

To better understand the cannabis industry's growth, we identified and analyzed the opportunities and barriers across the cannabis value chain in a new report, "Cannabusiness Innovation: Opportunities, Bottlenecks, and Barriers." We found that adapting regulatory frameworks, especially those regarding product testing and distribution, are likely to inhibit investment and impact innovation.

Cannabusiness will continue to grow. North America's favorable environment includes Canada's recent cannabis legalization, the state-by-state U.S. regulations, and Mexico's approval of medicinal cannabis. As seen in the infographic below, many other countries have begun to enact favorable cannabis regulations, but the evolving industry makes differentiating between opportunities and pitfalls difficult. 

The cannabis value chain is divided into four segments: cannabis cultivation, distribution, processing, and consumer products. The report breaks each segment down into categories to provide deeper insights into both opportunities and barriers. 

Lux Research - The State of the Cannabis Industry 2019 Infographic

Our report offers details on a range of patent, funding, merger and research activity. In addition, the report delves deeper into the opportunities and challenges within each market segment and category. For more information, download the Executive Summary.

further reading

- Press Release: Lux Research Identifies Budding Opportunities in the $12 Billion Cannabis Industry 
- Cannabusiness Innovation: Opportunities, Bottlenecks, and Barriers (Members Only)
- News Commentary: Coda Signature Raises $24.4 Million in a Series A Round for its Cannabis-Infused Edibles 

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