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Case Study: Using virtual assistants to create value in digital health

Anshul Gupte, Research Associate
July 19, 2021

Ada Health recently closed a $90 million Series B funding round, led by Bayer, to aid in its development of an AI-driven symptom assessment platform, which takes the form of a virtual assistant (VA). Ada Health's VA guides users through a series of questions about their medical history and symptoms in order to provide a list of the most probable conditions.

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The platform is also able to share results with healthcare institutions and inform the user about treatment options. VAs are becoming more common in digital health and wellness solutions, but they are by no means built the same. When determining the potential benefits of these types of tools, it is important to recognize how they are used to create value in the space.

USE CASE AND BUSINESS IMPACT

One of the main contributions of VAs in the digital space is the ability to provide greater access to care. Ada Health's VA enables the accessibility of medical information, triage of users, and connection to complementary services. This serves to significantly cut down the amount of specialized time required to assess a patient. Studies showed that 90% of the VA's suggestions matched a confirmed diagnosis, and 50% of its symptom assessments were completed outside of standard physician hours. The benefits of this kind of triage have been shown to save GPs £11,000 yearly, and Ada Health is particularly promising because of its ability to pin down hard-to-ID conditions.

#LUXTAKE

Ada Health utilizes its VA to achieve clinical goals; however, the underlying model that makes it valuable can be applied to other areas of digital health and wellness. VAs are an effective medium to organize and display information without the need for specialized oversight and can interface with other digital tools to create a cohesive platform. They are well-positioned to bring value to consumers by directing them to services and products that target their needs and conditions. Those interested in the digital health space should consider how leveraging VAs can pair with or add to their own offerings.

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