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Lux Executive Summit 2021: Future Consumer Track

Joshua Haslun, Ph.D., Research Director
August 24, 2021

The Lux Executive Summit is a global forum for leaders tackling innovation challenges. The event brings together Lux Research’s thought leaders to provide a forward-looking perspective on innovation around mission-critical topics. This year, the event focuses on the growing prominence of sustainability.

At Lux Research, we define sustainability in a way that aligns with the perspective of the United Nations, that is, “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” But this vast concept makes it nearly impossible to build a comprehensive taxonomy, and avoiding wasted investment around the hype-driven sector is a hurdle. Therefore, this year’s event breaks down opportunities in sustainability into four tracks for further discussion by our experts: Climate Tech, Circular Economy, Emerging Technologies, and the sector that is arguably at the heart of the drive for sustainability, the Future Consumer. Below you’ll find a sneak peek of what to expect in the future consumer track.

Strategies for innovation among rapid global change and product diversification

The needs of future consumers will surpass the solutions and infrastructure currently in place to serve them. By 2030, the global population is projected to increase by an additional half-billion people and increase the demand for choice and quality as continuing global changes, many of which were recently highlighted in the 2021 IPCC report, adding fuel to the uncertainty. We’ll discuss strategies for “Leveraging Timely Innovation for the Future Consumer” and explore how to plan for the uncertainty at the confluence of global change and product diversification to create opportunity.

Buy Ticket

Establish sustainability intent and consumer loyalty through emerging metrics and markets

Sustainability is creating new ways to differentiate your business to the future consumer outside of conventional production innovation. Stronger links and shifting accountability across and among supply chains create an emerging opportunity around metrics to monitor and communicate sustainability. Our thought leaders provide forward-looking perspectives on the status, value, and actionability of traceability, environmental regeneration initiatives, and carbon markets.

Opportunities rapidly grow in personal care and the better-for-you movement

The better-for-you movement is growing rapidly as healthcare becomes decentralized with the advent and integration of technologies like functional ingredients, wearables, telehealth, and digital therapeutics that democratize healthcare and put the power of prevention, monitoring, and treatment in the consumer’s hands. Lux will push the discussion forward by breaking down personalization strategies and elucidate the need to identify and establish at-risk and pre-disease populations along the health spectrum to capture the personalization opportunity.

Join Lux Research at the Lux Executive Summit. Help build the conversation around the role of the future consumer in the prominence of sustainability. To jump-start that conversation, think about this: What are the top three ways that the future consumer is impacting your innovation cycle?

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