As president, I recently published an important white paper on the critical missing ingredient in the traditional SWOT analysis. Through this white paper, I share an important framework that has helped many of our clients in easing the process of decision making and managing up. Plus, this framework also modernizes the age-old yet still utilized SWOT analysis.
Mar 23, 2023Blog
Is the Future of ChatGPT Full of Hype or Hope?
Ever since OpenAI launched ChatGPT last November, it has been all the rage. It has attracted enormous attention in the media including from some of the leading thinkers in the world.
Mar 13, 2023Blog
The Collapse of Silicon Valley Bank and the New Era for Sustainable Innovation
The financial and innovation news late last week and over the weekend was dominated by the spectacular collapse of Silicon Valley Bank (SVB), prompting widespread concern about the U.S. innovation ecosystem and broader financial markets.
Mar 07, 2023Blog
How new consumers are exposed to emerging trends
We break down the natural structure of language around a topic into three distinct zones of discourse. Zone 1 pertains to the most literal and logical expressions of the topic, while Zone 2 connects the topic to wider areas of purpose. In Zone 3, conversations broaden even further into tertiary contexts, where new consumers first enter the culture of the trend. Understanding the makeup of language maps and the journey of the consumer in discovery can transform an organization’s ability to innovate. Check out the article for more insights on the critical role of Zone 2 in creating new platforms for innovation.
Mar 02, 2023Blog
Solar cars aren’t a bad idea but have limited options today
The debate for reducing automobile emissions brings up two electric vehicle (EV) solutions — vehicles powered by batteries [or battery EVs (BEVs)] and fuel cell EVs. BEVs are the most commonly found solution today, especially light-duty and, to a certain extent, medium-duty transport.
Feb 08, 2023Blog
Timing the market: There is no such thing as the ‘perfect’ time to launch something. It’s time we put that notion to bed.
How do we know when the right time is to launch something new? Is there such a thing as the ‘perfect time’ for innovation? Or is timing deeply related to the intended outcome? These are some of the questions tackled in this blog.
Feb 03, 2023Blog
Three Takeaways from My Conversations With Senior Leaders About Cultural Shifts
EVP & Group Director Ujwal Arkalgud participated in some really interesting conversations with senior leaders and clients from companies like The Estée Lauder Companies Inc., Colgate-Palmolive, McDonald’s, Kroger, and Ulta Beauty.
Dec 27, 2022Blog
Webinar Recap: The Top Technologies Enabling the Net-Zero Grid of the Future
During this webinar, we outlined the challenges in moving to a net-zero power grid and identified which technologies are best suited to solve those challenges.
Dec 19, 2022Blog
Webinar Recap: The Impact of Inflation on Consumer Desire for Sustainability
During this webinar, we leveraged structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.
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