The Problem With Self-Serve Research

This post discusses the UN’s new report on plastic waste and the implications it has for chemicals companies.

Few technologies were as hyped as autonomous vehicles over the last decade, but momentum for that hype is fading fast. Progress in autonomous vehicles is slower than anticipated.

Ever since OpenAI launched ChatGPT last November, it has been all the rage. It has attracted enormous attention in the media including from some of the leading thinkers in the world.

The financial and innovation news late last week and over the weekend was dominated by the spectacular collapse of Silicon Valley Bank (SVB), prompting widespread concern about the U.S. innovation ecosystem and broader financial markets.

We break down the natural structure of language around a topic into three distinct zones of discourse. Zone 1 pertains to the most literal and logical expressions of the topic, while Zone 2 connects the topic to wider areas of purpose. In Zone 3, conversations broaden even further into tertiary contexts, where new consumers first enter the culture of the trend. Understanding the makeup of language maps and the journey of the consumer in discovery can transform an organization’s ability to innovate. Check out the article for more insights on the critical role of Zone 2 in creating new platforms for innovation.

The debate for reducing automobile emissions brings up two electric vehicle (EV) solutions — vehicles powered by batteries [or battery EVs (BEVs)] and fuel cell EVs. BEVs are the most commonly found solution today, especially light-duty and, to a certain extent, medium-duty transport.

How do we know when the right time is to launch something new? Is there such a thing as the ‘perfect time’ for innovation? Or is timing deeply related to the intended outcome? These are some of the questions tackled in this blog.

EVP & Group Director Ujwal Arkalgud participated in some really interesting conversations with senior leaders and clients from companies like The Estée Lauder Companies Inc., Colgate-Palmolive, McDonald’s, Kroger, and Ulta Beauty.