How We Help Clients
We design frameworks for CPGs to consider technology solutions that target different aspects of wellness, and map how those solutions will interact with other, traditionally siloed products and services.
We identify less harmful production processes for innovative companies.
We identify potential risk points as targets for innovation leaders.
We develop new business models to address the need to utilize and interpret data.
The Lux Difference
We bring a holistic approach to health and wellness; we think about the whole picture and how technology can bridge gaps across the board. We bring innovation leaders back down to earth, identifying what is realistic and achievable and often borrowing solutions from adjacent markets.
Client Outcomes
We show innovation leaders how to identify new applications for their existing products and associated services.
We identify best-fit technologies and measurement mechanisms to assess emerging wellness needs (e.g., reduced sugar, fat, salt, “free-from,” mindful snacking).
We design business model strategies for goods like active ingredients, software platforms, and wearables to determine how to monetize a specific consumer health product.
We understand how similar industries are addressing wellness trends with technologies and innovative business models to learn from their successes and mistakes.
Featured Case Study
Defining New and Emerging Investment Themes in Emotional Wellness
The venture capital (VC) arm of a large CPG company needed Lux to build on prior work to create a micro-VC fund for the client to invest in and examine opportunities for investment in technologies that elicit positive emotions and behaviors and motivate people to adopt a healthier lifestyle.
Selected Topics We Cover
- Aging Technologies
- AI in Healthcare
- Augmented and Virtual Reality
- Chronic Disease Management
- Computer Vision
- Consumer Diagnostics
- Consumer Genomics
- Data Cleaning
- Digital Biomarkers
- Digital Therapeutics
- Digital Transformation of Healthcare
- Digital Wellness Tools
- Digital Women’s Health
- Edge Computing
- Electronic Nose / Gas Sensors Emerging AI Methods
- Emotional AI
- Energy Harvesting for Sensors
- Event-Driven Sensing
- Functional Ingredients
- Genome Editing
- Genomics
- Industrial Communication Technologies
- Innovations in Personal Care
- IoT Security
- Mental Health
- Microbiome Analysis
- Neural Interfaces
- Opportunities in Wellness
- Personalized Nutrition
- Personalized Supplements
- Point-of-Care Diagnostics
- Privacy Technologies
- Remote Health Monitoring
- RF Sensing
- Skin Microbiome
- Sleep Tech
- Sugar Reduction
- Telehealth
- Ultrawide Band Sensing
- Voice Assistants
- Wearables and Smart Textiles
Speak With Our CPG Team
A Lux representative will walk you through what becoming a Lux member entails, the services we offer, and how Lux can help your business reach new heights.