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Consumer Products

"Better-For-You" Transformation

Lux Research provides a unique perspective on health and wellness with a holistic approach to consumer health that bridges gaps with technology and brings focus to what is realistic and achievable for clients. Lux's team of analysts leverages cross-industry adjacencies for creative solutions to facilitate new applications for existing products and match new technologies to market needs.

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How We Help Clients

  • We design frameworks for CPGs to consider technology solutions that target different aspects of wellness, and map how those solutions will interact with other, traditionally siloed products and services.
  • We identify less harmful production processes for innovative companies​.
  • We identify potential risk points as targets for innovation leaders.​
  • We develop new business models to address the need to utilize and interpret data.

The Lux Difference

We bring a holistic approach to health and wellness; we think about the whole picture and how technology can bridge gaps across the board​. We bring innovation leaders back down to earth, identifying what is realistic and achievable and often borrowing solutions from adjacent markets.

Client Outcomes

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We show innovation leaders how to identify new applications for their existing products and associated services​.

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We identify best-fit technologies and measurement mechanisms to assess emerging wellness needs (e.g., reduced sugar, fat, salt, "free-from," mindful snacking)​.

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We design business model strategies for goods like active ingredients, software platforms, and wearables to determine how to monetize a specific consumer health product​.

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We understand how similar industries are addressing wellness trends with technologies and innovative business models to learn from their successes and mistakes​.

Featured Case Study

Defining new and emerging investment themes in emotional wellness
Case Study

Defining new and emerging investment themes in emotional wellness

The venture capital (VC) arm of a large CPG company needed Lux to build on prior work to create a micro-VC fund for the client to invest in and examine opportunities for investment in technologies that elicit positive emotions and behaviors and motivate people to adopt a healthier lifestyle.

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A Lux representative will walk you through what becoming a Lux member entails, the services we offer, and how Lux can help your business reach new heights.

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