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Consumer Products

Digital Maturity

Lux Research helps CPG innovation leaders demystify the rapidly diversifying e-commerce space by providing insight on which new channels to pursue, which need a specialized strategy, and which emerging avenues can be tied into the existing business. Lux's team of analysts works across numerous industries, giving a unique perspective that results in creative solutions and in-depth analysis to guide clients through best practices for implementing new technologies and strategies.

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How We Help Clients

  • We provide innovation leaders with a solid understanding of capabilities and use-cases for core digital technologies such as sensors, AI, robotics, and industry 4.0 that will enable CPG clients to identify how they can use digital to optimize their operations​.
  • We design digital maturity and digital peer analysis models that allow companies to benchmark themselves against their peers​.
  • We analyze current and future states of data marketplaces​.
  • By understanding privacy-enabling technologies, we advise innovation leaders to extract insights on their consumers — a key to digital commerce.
  • We build frameworks for data monetization strategies and new digital business models​.

The Lux Difference

We build robust frameworks that have stood the test of time and can be applied to multiple industries​, giving us a cross-industry perspective on technologies, use-cases, digital business models, and data marketplaces that we use to provide a better point of view on how companies can position themselves for success.

Client Outcomes

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We encourage innovation leaders to enhance operational efficiency via digital technologies​.

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We extract consumer insights while respecting their privacy​.

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We help innovation leaders create new revenue streams via data and digital business models​.

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We help companies launch new sales channels that will align with the needs of the future consumer.

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We benchmark a company's digital transformation and compare this process against the company's peers​.

Featured Case Study

Building the first chem-/bioinformatics platform for the replacement of chemicals with natural ingredients
Case Study

Building the first chem-/bioinformatics platform for the replacement of chemicals with natural ingredients

The client wanted to build the first chem-/bioinformatics platform for the systematic replacement of synthetic chemicals with natural ingredients and enlisted Lux to investigate consumer sentiment, safety considerations, and regulatory aspects in the platform.

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A Lux representative will walk you through what becoming a Lux member entails, the services we offer, and how Lux can help your business reach new heights.

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