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Consumer Products

Ingredients and Alternate Materials

Lux Research helps CPG innovation leaders identify, scout, and source new materials at the earliest stages of inception to provide a competitive advantage. Lux facilitates speed to market in a domain that runs on warp speed: speeding the evaluation and adoption of new ingredients and new materials by companies for mass scale.

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How We Help Clients

  • We conceptualize topics and provide clear guidance on what they are, where to focus, and where NOT to focus, with clear reasoning and a Lux Take.​
  • We provide a bottom-up analysis of the technology landscape and project that insight forward to make predictions about the economic reality of scaling up new materials and ingredients​.
  • We cover, analyze, and digest trends to contextualize the technologies​ for innovation leaders to understand and act on.
  • We connect with potential partners, based on our expert understanding of the end market and the technology/material.​

The Lux Difference

We provide cross-functional expertise, evaluating technologies from an agnostic functional point of view and making unusual connections across industries and adjacencies. ​We utilize knowledge of materials from diverse industries to suggest ideas to an entirely different set of innovation leaders from other industries.

Client Outcomes

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We facilitate speed-to-market in a domain that runs at warp speed​: accelerating the adoption and evaluation of new materials and ingredients by the company to focus on winners​.

Gradient glowing light bulb with check mark inside.

We identify, scout, and source new materials at the inception stage to provide innovation leaders a competitive advantage.​

Gradient glowing light bulb with check mark inside.

Innovation leaders are brought up to speed on weak signals for technologies before reaching the tipping point of mass scale and adoption.​

Featured Case Study

Helping a large food and beverage company judge the business impact of synthetic biology
Case Study

Helping a large food and beverage company judge the business impact of synthetic biology

The client, a major food and beverage company, needed Lux to identify companies and research groups working on synthetic biology ingredients relevant to its business.

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