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Personalization​

Lux Research gives materials suppliers the tools they need to not only understand emerging technologies and strategies for personalization, but to know which areas represent practical opportunities for a competitive edge, entry into a new market, or a unique value proposition. Lux prioritizes impact and actionability when analyzing personalization options to ensure clients focus on…

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How We Help Clients

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We cover technologies throughout the CPG value chain and have long-standing client relationships with upstream and downstream innovators of typical CPGs. We extract unique insights into how upstream suppliers and downstream buyers think and make decisions around personalization, which we turn into valuable advice for our CPG innovation leaders.

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We design personalized solutions through technology innovation in a variety of consumer-facing industries.

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We extrapolate trends upstream and downstream in the CPG supply chains to uncover the impacts of personalization on the demand for raw materials, new challenges in logistics, and end of life, ultimately advising innovation leaders on solutions that balance consumer wants with sustainability needs.​

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The Lux Difference

While many competitors focus on consumer insights, behaviors, and trends, we bring the technology expertise and understanding to make these insights actionable for innovation leaders by identifying scalable technologies and solutions.​

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Selected Topics We Cover

  • Aging Technologies
  • AI and IoT for Personalization
  • AI-Enabled Drug Discovery
  • AI-Enabled Sensors / Intelligent Sensing
  • AI Framework to Identify Near-Term and Long-Term Opportunities
  • AI Infrastructure
  • AI in Healthcare
  • Augmented and Virtual Reality
  • Biosensors
  • Blockchain
  • Chronic Disease Management
  • Computer Vision
  • Data Cleaning
  • Data Marketplaces
  • Data Monetization
  • Digital Biomarkers
  • Digital Business Models
  • Digital Maturity Model
  • Digital Therapeutics
  • Digital Transformation of Healthcare
  • Digital Women’s Health
  • Edge Computing
  • Emerging AI Methods
  • Emotional AI
  • Energy Harvesting for Sensors
  • Event-Driven Sensing
  • Genomics
  • IoT Security
  • Mental Health
  • Microbiome Analysis
  • Neural Interfaces
  • Opportunities in Wellness
  • Point-of-Care Diagnostics
  • Privacy Technologies
  • Remote Health Monitoring
  • RF Sensing
  • Sleep Tech
  • Telehealth
  • Ultrawide Band Sensing
  • Understanding the Patient Journey
  • Voice Assistants
  • Wearables and Smart Textiles
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Speak With Our CPG Team

A Lux representative will walk you through what becoming a Lux member entails, the services we offer, and how Lux can help your business reach new heights.