Lux Research gives materials suppliers the tools they need to not only understand emerging technologies and strategies for personalization, but to know which areas represent practical opportunities for a competitive edge, entry into a new market, or a unique value proposition. Lux prioritizes impact and actionability when analyzing personalization options to ensure clients focus on the important areas and don’t waste time or resources.
While many competitors focus on consumer insights, behaviors, and trends, we bring the technology expertise and understanding to make these insights actionable for innovation leaders by identifying scalable technologies and solutions.
Innovations in CPG are evolving even more rapidly than in any other industry, and we help innovation leaders stay current on the latest technologies and innovators developing personalized solutions.
In many cases, personalized consumer products rely on technologies not core to traditional CPGs. We help companies make informed build-or-buy decisions, develop personalized platform strategies, and point them to the most promising technologies to bring in-house.
We help innovative companies understand what personalization features science and technology can actually unlock and provide grounded advice on product and ingredient innovations for transparent consumer benefits.
The client, a leading global tobacco goods company, wanted to understand the various incumbent and emergent authentication technologies available for both personalization of e-cigarette devices and anticounterfeiting of consumables.
AI and IoT for Personalization
AI-Enabled Drug Discovery
AI-Enabled Sensors / Intelligent Sensing
AI Framework to Identify Near-Term and Long-Term Opportunities
AI in Healthcare
Augmented and Virtual Reality
Chronic Disease Management
Digital Business Models
Digital Maturity Model
Digital Transformation of Healthcare
Digital Women's Health
Emerging AI Methods
Energy Harvesting for Sensors
Opportunities in Wellness
Remote Health Monitoring
Ultrawide Band Sensing
Understanding the Patient Journey
Wearables and Smart Textiles
A Lux representative will walk you through what becoming a Lux member entails, the services we offer, and how Lux can help your business reach new heights.