Select your language: EN JP

Consumer Products

Personalization

Lux Research gives materials suppliers the tools they need to not only understand emerging technologies and strategies for personalization, but to know which areas represent practical opportunities for a competitive edge, entry into a new market, or a unique value proposition. Lux prioritizes impact and actionability when analyzing personalization options to ensure clients focus on the important areas and don’t waste time or resources.

Connect with Lux Today
Download the Case Study

How We Help Clients

  • We cover technologies throughout the CPG value chain and have long-standing client relationships with upstream and downstream innovators of typical CPGs. We extract unique insights into how upstream suppliers and downstream buyers think and make decisions around personalization, which we turn into valuable advice for our CPG innovation leaders.
  • We design personalized solutions through technology innovation in a variety of consumer-facing industries.
  • We extrapolate trends upstream and downstream in the CPG supply chains to uncover the impacts of personalization on the demand for raw materials, new challenges in logistics, and end of life, ultimately advising innovation leaders on solutions that balance consumer wants with sustainability needs.​

The Lux Difference

While many competitors focus on consumer insights, behaviors, and trends, we bring the technology expertise and understanding to make these insights actionable for innovation leaders by identifying scalable technologies and solutions.​

Client Outcomes

Gradient glowing light bulb with check mark inside.

Innovations in CPG are evolving even more rapidly than in any other industry, and we help innovation leaders stay current on the latest technologies and innovators developing personalized solutions.​

Gradient glowing light bulb with check mark inside.

In many cases, personalized consumer products rely on technologies not core to traditional CPGs. We help companies make informed build-or-buy decisions, develop personalized platform strategies, and point them to the most promising technologies to bring in-house.

Gradient glowing light bulb with check mark inside.

We help innovative companies understand what personalization features science and technology can actually unlock and provide grounded advice on product and ingredient innovations for transparent consumer benefits.​

Featured Case Study

 Landscaping and prioritizing technologies for anticounterfeiting and personalization of consumer devices
Case Study

Landscaping and prioritizing technologies for anticounterfeiting and personalization of consumer devices

The client, a leading global tobacco goods company, wanted to understand the various incumbent and emergent authentication technologies available for both personalization of e-cigarette devices and anticounterfeiting of consumables.

Download

Speak with Our CPG Team

A Lux representative will walk you through what becoming a Lux member entails, the services we offer, and how Lux can help your business reach new heights.

Schedule a Call Today