After a Decade’s Worth of Growth in 2020 Due to COVID-19, E-Commerce Faces Packaging Issues

Packaging and materials companies must meet a broader set of requirements as consumers demand sustainability and adopt new e-commerce business models

AN UNPRECEDENTED LEVEL OF SCRUTINY AND ACCELERATED GROWTH FROM THE PANDEMIC MAKE CPG PACKAGING A PROBLEM FOR NOW, ACCORDING TO LUX RESEARCH

In our new report, “E-commerce’s Impact on CPG Packaging,” examines how e-commerce might reshape packaging to meet product, sustainability, and consumer goals and identifies opportunities for innovation. The explosion of direct-to-consumer e-commerce has created a rising wave of e-commerce native packaging. Freed from the shackles of brick-and-mortar retail, brands have begun to develop a new packaging design language specific to e-commerce. As e-commerce is now capturing the majority of retail sales growth, catering to this market will be crucial for material and packaging companies. 

Download the executive summary to learn more.

 

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory services, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux empowers clients to make more informed decisions today to ensure future success.

For more information and insight from Lux Research, visit our blog, connect on LinkedIn, or follow @LuxResearch.