Beyond Demographics: Exploring Cultural Attitudes in New Markets

Ujwal Arkalgud, EVP & Group Director at Lux Research

Ujwal Arkalgud

EVP & Group Director, Anthropology

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Entering or growing international markets often relies heavily on demographic data. This session demonstrates how demographics reveal limited insights without cultural context. Learn how anthropological research uncovers nuanced consumer behaviors, values, and societal forces that drive engagement in diverse markets. Discover best practices to gain cultural empathy, adapt offerings, and build authentic connections. 

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