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In the past 18 months, Japan has found itself stuck between the U.S., whose recent sustainability policy has verged on protectionism, and China, the geopolitical rival of the U.S. and ascendant exporter of sustainable technologies. At the same time, Japanese businesses like Toyota have lost ground due to idiosyncratic technology choices and plodding corporate development. Japan now faces its biggest challenge ever — going green. Can resource-strapped Japan rise to the challenge by repeating its strong history of corporate innovation and industrial policy? Or will it lose out in the race to build a sustainable future?
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