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A successful, sustainable packaging strategy needs to address three variables of innovation: regulations, technology, and consumers. It is often easier for companies to consider emerging regulations and technology developments, with the third variable of consumer sentiment missing from the equation. However, not taking a human-informed approach to innovation will slow companies in setting their sustainability agendas in motion and, ultimately, achieving their targets.
Join us as we delve into the consumer piece of the sustainable packaging equation regarding antiplastic sentiment, greenwashing, and safety and uncover interconnections and gaps between policy, tech development, and consumers to inform packaging strategies.
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