Events & Webinars

In this webinar, we will discuss topics such as single-use plastics, wellness, natural cleaning, and others as we illustrate how anthropology can be a critical tool in helping us separate trends from fads and identify the actual spaces of emerging demand.

This webinar maps the leading chemicals companies on the Lux Carbon Canvas to assess their resilience to carbon emissions pricing and develop a set of strategies to respond to this growing innovation challenge. 

In this webinar, we will present five distinct strategies that O&G companies can adopt to remain dominant in energy while meeting their goals of carbon neutrality.

In this webinar, we will decode the implicit meanings people associate with sustainable solutions and talk about what will actually drive them to buy sustainable alternatives to commonly available products and perhaps even be willing to pay a premium to do so.

In this webinar, we will outline the MotivBase Iceberg Model – a model that gives us a tangible way to think about trends and what they really mean to our respective businesses.

This webinar examines developments and trends across Lux’s industry verticals — including oil and gas, utilities, consumer packaged goods, chemicals, and industrials — to pull out common themes and insights that will inform your priorities and hone your decision-making in 2023. 

In this webinar, we will leverage structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.

In this webinar, we will present a framework to help innovation managers evaluate and compare disparate technologies and build a portfolio that will balance financial returns, sustainability, and risk.

In this webinar, we will outline how anthropology can help us build a cadence for actioning on new ideas without compromising on the ability to make a large impact across the organization.