Navigating the Complexities of Self-Care Culture

Derek Gingrich photo

Derek Gingrich

Director of Anthropology

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Matthew Watton


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Wednesday, December 20th at 10 AM SGT // 10 AM CET // 10 AM EST // 10 AM PST

The self-care market holds exciting potential but navigating its cultural nuances is key. This webinar explores the subcultures, tensions, and paradoxes that shape the meaning of self-care. Learn how anthropology helps distinguish fleeting fads from impactful wellness innovations.  

In this webinar, you will discover how to analyze self-care language and rituals to identify unmet consumer needs. Attendees will leave with a framework to provide mood management solutions rooted in cultural insights. 

Please Note:

  • You will receive a confirmation email with your personalized log-in instructions after you register below.
  • A copy of the presentation slides and the webinar recording will be sent to all registrants after the webinar.

If you have any questions, please email

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