Trend or Fad? How Anthropology Can Help You Decode and Separate Real Trends from Fads

Trend or Fad? How Anthropology Can Help You Decode and Separate Real Trends from Fads

Date: Wednesday, August 10th, 2022

Presenter: Ujwal Arkalgud, EVP and Group Director at Lux Research

There is no shortage of new reports and digital tools that help organizations identify emerging trends relevant to their business. There is however an immense shortage of solutions that help organizations deal with the overwhelming amount of so-called trend data with which their innovation leaders are bombarded on a regular basis. In such an environment, how does one know what is or isn’t important? That is the multi-million-dollar question. This is where the field of structural anthropology has something very important to offer — a model with which innovation leaders can systematically and measurably separate the trends from the fads in the context of their existing and future business activities. 
 
Taking examples of topics like single-use plastics, wellness, and natural cleaning, cultural anthropologist Ujwal Arkalgud will illustrate just how structural anthropology can serve as a critical tool to help you separate trends from fads and identify the actual spaces of emerging demand. 

Please Note:

  • You will receive a confirmation email with your personalized dial-in instructions after you register below.
  • A copy of the presentation slides and the webinar recording will be sent to all registrants after the webinar.


If you have any questions, please email [email protected]

Register now

Thank you

Thank You for Registering for Our Upcoming Webinar.

You will receive an email confirmation with your personalized dial-in details shortly. Please email [email protected] with any questions.

Register now

Thank you

Thank You for Registering for Our Webinar on Demand.

Please wait while we’re preparing the Webinar.

Green background for banner

Explore Our Solutions

20220810