Consumers across Asia are becoming more conscious about what food they eat. Catapulting on the growing health and wellness trends, the food industry is actively working to improve the nutritional quality of its food products through product innovation and reformulation efforts, in response to the evolving consumer needs.
The innovation and reformulation journey is continuous and widespread, and companies often pursue this behind closed doors. Understanding the nature of the journey, FIA seeks to showcase industry’s efforts in providing healthier product solutions.
In partnership with IGD, FIA has carried out a four-country study to understand the reformulation landscape in some of the key markets in Asia; including Singapore, Malaysia, Thailand and India.
At the inaugural Asia Reformulation Conference, FIA will be sharing the findings of the multi-country study and explore new ingredient and product innovations that has enabled the industry to provide consumers with the gold standard – a tasty product that is of high nutritional quality.
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