A whitepaper looking at innovation lessons from a decade of emerging technology research
How should that inform your activities today? The punchline: You need to consider larger themes (the Big) that drive a cohesive investment strategy in specific technologies (the Small) rather than hopping from technology to technology without any guiding rationale.
Given that we work with the most innovative companies in the world, reviewed what clients read the most out of over 800 reports we produced from 2010 to 2019. They tell a story about how the conversation around emerging technologies has changed, and how larger themes have gained importance over time.