Lux MotivBase is built on the foundations of a 100-year-old field called structural anthropology. It says to truly understand what something means in culture, one must study the natural use of language in its broader context.
Lux MotivBase’s anthropology engine studies the broader context of language used around a topic of concern.
It does this by identifying and quantifying the associations of the associations — that is, measuring and mapping the changing semantic distances between topics over time to not just understand what something means today but also measure what it might mean tomorrow.
Unlike traditional trend reports, our ethnographic analysis will decode the beliefs and values that are taking hold around the world to identify and quantify the most dominant strategic pillars that need to be considered by Fortune 1000 companies.