How we work
We wake up in the morning to drive agile research transformation. We live, eat, and breathe cultural anthropology and we work with all our clients and partners on an annual contract. This gives us room to grow together, and drive organization-wide transformation beyond a single project or mandate.
We never just hand you our technology. We support you to drive agile research transformation within your organization.
Every license comes with PhD support. The degree of which depends on the tier.
Case Studies
Understanding the Boob Window
As we will see, there is a culture shift underway challenging the toxic masculinity that has been associated with hero culture in the past. To explore this area, we used our MotivBase Trends Platform to explore the culture of female superheroes.
The Desperate Need for Measurable Foresight
Almost every major corporation is investing in foresight these days, which is of course a development that truly deserves celebration.
Sustainable Beverage Packaging Is Not Just About the Environment
Sustainable packaging has a very specific implication for someone who must think about the regulatory and operational aspects of bringing a sustainable solution to life. But this task must also overcome a fair amount of perceived guilt and social pressure, both within the organization and in the outside world.
Ferrara and MotivBase: Case Study Presented at Quirks Virtual Event
In this case study co-presented by Ferrara and MotivBase, Maia and Ujwal discuss how they were able to leverage MotivBase Trends to decode the shifts in what Halloween means to consumers in a pandemic hit 2020, so Ferrara could make the right bets at the right time.
Why It’s Important to Study Meaning Rather Than People
Imagine a world where ‘the brief’ for a brand doesn’t consist of a target audience – i.e. a persona. Rather, it conveys the meanings that the brand must embody, and the forms of symbolic capital (commonly referred to as social capital) it must provide to its consumer.
Where do I get started?
MotivBase Trends
Trends is the typical starting point for most companies. It is the most broad reaching platform in terms of the sheer types of use-cases it can solve. It is also an easy platform to showcase within an organization to create excitement about the application of cultural anthropology and big data to business.
How companies use MotivBase
Three common ways organizations leverage our capabilities to drive anthropological thinking through the organization in an agile and scalable manner.
