
The personalized nutrition market isn’t one-size-fits-all
NUTRITIONAL OUTLOOK - Thomas Hayes, an analyst at Lux Research, a leading provider of tech-enabled research and advisory services, says, “There’s no definitive start date to when the personalized nutrition market started, but in 2016 when Campbell’s invested $32 million into [personalized nutrition company] Habit, that was certainly the tipping point. Since then, there has been a flurry of investments, partnerships, and acquisitions in the personalized nutrition space—some more successful than others.”