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Driven by Touch-screen Devices, Haptics Market to Grow 16-fold to $13.8 Billion in 2025

Lux Research

Consumer electronics is by far the largest market, 89% of the total, while emerging piezoelectric actuators become the dominant technology, Lux Research says.

BOSTON, MA – August 6, 2013 – Driven by the global boom in consumer electronics, notably cellphones and tablet computers, the market for haptics – which provide a tactile response to enhance user experience  – will soar over 16-fold to $13.8 billion in 2025, according to Lux Research.

The consumer electronics segment, which in 2012 comprised nearly all of the $842 million haptics market, alone will balloon to $12.3 billion, 89% of the total market, as OEMs look to enhance touchscreen devices. Smaller opportunities will emerge in sectors such as automotive, fitness and medical as a variety of touch technologies are added to enhance user experience.

“An emerging wave of haptics offers the potential for a more intuitive and information-rich touch experience than today’s simple whole-device vibration,” said Anthony Vicari, Lux Research Associate and the lead author of the report titled, “Getting Back in Touch with Electronics: Finding Opportunity in Emerging Haptics.” 

Lux Research analysts evaluated the haptic feedback technologies driving the proliferation of touch-enabled devices and their emerging applications. Among their findings:

  • Piezoelectric actuator is the emerging technology of choice. Engineered to produce finely controlled vibrations across a broad range of frequencies, the piezoelectric actuator is poised to replace incumbent linear resonant actuators (LRAs) and eccentric rotating mass (ERM) to generate $9.2 billion in sales in 2025.

  • Public interfaces form second-largest market. Public shared interfaces such as ATMs, information kiosks, touch-enabled vending machines, office copiers and even voting machines will form the second largest market worth $1.3 billion, behind consumer electronics.

  • Surface coverage haptics will zoom after 2016. Surface coverage haptics like electroactive polymers, electrostatics, and microfluidics, offer a richer user experience by varying the touch sensation across the surface of the device. They have yet to be used in a commercial device, but will arrive in 2016 and then score quick gains, growing to a $4.5 billion market in 2025.

The report, titled “Getting Back in Touch with Electronics: Finding Opportunity in Emerging Haptics,” is part of the Lux Research Printed, Flexible, and Organic Electronics Intelligence service.