I’m truly excited to announce today that we’ve joined forces with Boston-based Lux Research to expand and accelerate the development of our capabilities and the clients that leverage it for the purposes of R&D, Strategy and Marketing.
As you may already know, we’re a passionate bunch of anthropologists and we truly believe in the power of the work we do to decode implicit belief systems and meanings shaping the future of the ideas, trends, and issues that matter to your business. Lux Research isn’t much different. Like us, they too are powered by a fantastic technology and an extremely talented group of researchers. If our teams have PhDs and advanced degrees in the social sciences, Lux‘s team has PhDs and advanced degrees in the material/hard sciences.
It’s a marriage that is meant to be.
MotivBase can be applied both upstream and downstream of Lux.
If MB can help you decode the implicit beliefs shaping the future of sustainable food packaging (for example), then Lux can help identify what existing and new technologies can solve the consumer’s needs. For every cultural need MB identifies, Lux can identify technological solutions across the supply chain, help you ascertain their commercial viability, and even help you put the ideas into motion.
For Innovation, Strategy, and R&D teams that leverage MotivBase, this development is a big step in our ability to not just decode and predict trends and shifting forces in culture, but also help you identify the right technological (and commercially viable) solutions that can address the consumer‘s needs as well as meet organizational goals and targets.
For Marketing – this means an accelerated pace of development of MotivBase’s capabilities over the coming months and years and the continued drive to push the limits of how organizations can leverage the power of anthropology and technology to create true consumer-centricity.
For us – this is a huge step in maximizing the power of our incredible technologies – MotivBase Trends, Signals, and Jobs. As a growing business, we will now have access to the expertise and resources needed to not just scale but do so in the right way – so as to continue to attract and retain the best talent in the world, and push the envelope in terms of the quality and value of the insights we provide our incredible clients the world over.
If you’d like to learn more, please contact us here.
About Lux Research:
Lux Research is a leading provider of sustainable innovation research and advisory services, helping clients drive growth through emerging technology innovation. Lux Research combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thanking, Lux empowers clients to make more informed decisions today to ensure future success. Lux Research employs more than 125 talented and motivated researchers based in Boston, New York, Amsterdam, Singapore, and Tokyo. For more information and insight from Lux Research, visit our blog, connect on LinkedIn, or follow @LuxResearch.