Select your language

Green banner for background

Anthropology Resources

Read some of the latest insights from Lux Research’s team of experts on the most important topics in Anthropology.

A child throwing cardboard packaging into the trash

The Future of Plastic Recycling

In this report, we modeled the process economics of the incumbent recycling process – mechanical recycling – as well as advanced recycling technologies – depolymerization, pyrolysis, and solvent-based recycling – in order to determine the economics of these processes, and understand the effects of market factors and technology development on those economics.

Lux Research - What Does Sustainability Really Mean to the Consumer in the Context of CPG Products?
Nov 09, 2022
On-Demand Webinar

The Impact of Inflation on Consumer Desire for Sustainability

In this webinar, we leverage structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.
Learn more
Nov 03, 2022
Analyst Insight

How Companies Leverage Our Capabilities, and How You Can Have a Cultural Advantage Over Your Competition

There are three common ways organizations leverage our capabilities to drive anthropological thinking through the organization in an agile and scalable manner. Most companies tend to bring us in with one of these use cases in mind. Over time, as they discover the breadth and depth of our capabilities, our impact tends to expand and our clients turn into our partners.
Learn more
Oct 21, 2022
Case study

Ferrara and MotivBase: Case Study Presented at Quirks Virtual Event

In this case study co-presented by Ferrara and MotivBase, Maia and Ujwal discuss how they were able to leverage MotivBase Trends to decode the shifts in what Halloween means to consumers in a pandemic hit 2020, so Ferrara could make the right bets at the right time.
Learn more
Lux Research - The Iceberg Model: Why You Need to Decode the Implied Belief Systems That Are Shaping the Future of Your Business
Oct 12, 2022
Webinar

The Iceberg Model: Why You Need to Decode the Implied Belief Systems That Are Shaping the Future of Your Business

In this webinar, we outline the MotivBase Iceberg Model – a model that gives us a tangible way to think about trends and what they really mean to our respective businesses.
Learn more
Lux Research - The Hidden Meanings Shaping Consumer Interest in Sustainability
Sep 28, 2022
Webinar

The Hidden Meanings Shaping Consumer Interest in Sustainability

In this on-demand webinar, we decode the implicit meanings people associate with sustainable solutions and talk about what will actually drive them to buy sustainable alternatives to commonly available products and perhaps even be willing to pay a premium to do so.
Learn more
Lux Research - Trend or Fad? How Anthropology Can Help You Decode and Separate Real Trends from Fads
Aug 10, 2022
Webinar

Trend or Fad? How Anthropology Can Help You Decode and Separate Real Trends from Fads

In this webinar, we will discuss topics such as single-use plastics, wellness, natural cleaning, and others as we illustrate how anthropology can be a critical tool in helping us separate trends from fads and identify the actual spaces of emerging demand.
Learn more
Aug 04, 2022
Analyst Insight

The Desperate Need for Measurable Foresight

Almost every major corporation is investing in foresight these days, which is of course a development that truly deserves celebration.
Learn more
Lux Research - What Is Anthropology? Why Is It a Competitive Advantage for R&D and Innovation?
Jul 21, 2022
Webinar

What Is Anthropology? Why Is It a Competitive Advantage for R&D and Innovation?

This webinar will outline how anthropology can become a critical competitive advantage for companies looking to innovate in an ocean of sameness. 
Learn more
Oct 28, 2021
Analyst Insight

Understanding the Boob Window

As we will see, there is a culture shift underway challenging the toxic masculinity that has been associated with hero culture in the past. To explore this area, we used our MotivBase Trends Platform to explore the culture of female superheroes.
Learn more
Sorry, no results found.
Orange

Learn More About Lux’s Offerings