The recent Lux Research webinar “The Impact of Inflation on Consumer Desire for Sustainability” leveraged structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.
Lux Research EVP and Group Director Ujwal Arkalgud used Lux-MotivBase’s Iceberg Model of Meaning to outline the five fundamental ways in which you can drive effective results for sustainable alternatives in consumer packaged goods (CPG).
Download the infographic to learn more about these five fundamental ways as well as the key issues and takeaways for motivating human behavior and driving purchases.