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Infographic: The Impact of Inflation on Consumer Desire for Sustainability

Illuminating the key technologies and digital trends that will inspire innovation and ignite a sustainable global economy
Ujwal Arkalgud, EVP & Group Director at Lux Research

Ujwal Arkalgud

EVP & Group Director, Anthropology

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The recent Lux Research webinar “The Impact of Inflation on Consumer Desire for Sustainability” leveraged structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.

Lux Research EVP and Group Director Ujwal Arkalgud used Lux-MotivBase’s Iceberg Model of Meaning to outline the five fundamental ways in which you can drive effective results for sustainable alternatives in consumer packaged goods (CPG).

Download the infographic to learn more about these five fundamental ways as well as the key issues and takeaways for motivating human behavior and driving purchases.

Download the Infographic
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About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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