Since inflation has become an issue for the advancement of consumer demand for sustainable solutions and products, consumers are looking for a reason not to make sustainable choices.
Sustainability is perhaps one of the most misunderstood and important topics in corporate innovation and brand management today. That’s because the topic of sustainability is heavily intertwined with a false sense of the value of morality, creating a massive say-do gap in research.
So how can CPG companies deliver sustainable alternatives to their existing product lines without severely affecting their margins?
In this infographic, you’ll learn:
- Four key issues facing CPG companies in today’s inflationary environment
- Five ways CPG companies can drive results to actually motivate human behavior
- Three key takeaways to drive purchase for sustainable alternatives