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Balancing Consumer Perspectives and Environmental Sustainability in the Adoption of CO2-Based Plastics

Arij van Berkel, Ph.D.

Arij van Berkel, Ph.D.

Chief Product Officer

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Ujwal Arkalgud, EVP & Group Director at Lux Research

Ujwal Arkalgud

EVP & Group Director, Anthropology

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As we strive to establish a sustainable future, CO2-based plastics present a fascinating intersection of innovation and environmental responsibility. However, beyond their environmental implications, these novel materials must also align with consumer expectations to truly thrive in the market. This eBook explores the various consumer considerations influencing the acceptance of CO2-based plastics. 

Primarily, we delve into consumer expectations for these plastics to be applied in creating functional and more durable products, reflecting a preference for plastics with extended lifespans. We further explore concerns surrounding potential exacerbation of pollution, emphasizing the necessity for comprehensive lifecycle management that includes recycling, disposal, and breakdown processes.  

In this eBook, we navigate these complex intersections, underlining the importance of consumer perception in our journey toward a more sustainable future with CO2-based plastics. 

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About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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