Despite an ongoing shift toward a more patient-centric healthcare model, patients today still struggle in navigating the healthcare system to identify the right entry point, understand the options that are available to them, and subsequently, make informed decisions for themselves and their loved ones.
Healthcare systems in many countries have become more complex and confusing as a result of increasing expansion and specialization over the past decades. Patients are required to identify a suitable entry point to the healthcare system, to orientate themselves within a multitude of organizations, to maneuver through the system, and to find the right place for their own healthcare needs. This situation is exacerbated by the current pandemic, where healthcare systems are struggling to cope with COVID-19 cases, and face-to-face interactions are limited.
In our report, “Seeking New Business Opportunities by Identifying Gaps in the Patient Journey“, we delve into the patient journey to understand why patients face these challenges despite the existence of new and emerging technologies to address them as well as how to optimize the patient experience by turning gaps into new and previously unexplored business opportunities.
Download the executive summary to learn more.