Executive Summary
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Global Cultural Trends 2023: Critical Issues for the Upcoming Year

Illuminating the key technologies and digital trends that will inspire innovation and ignite a sustainable global economy
Ujwal Arkalgud, EVP & Group Director at Lux Research

Ujwal Arkalgud

EVP & Group Director, Anthropology

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Jason Partridge

VP, Client Experience

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Lux MotivBase is built on the foundations of a 100-year-old field called structural anthropology. It says to truly understand what something means in culture, one must study the natural use of language in its broader context.

Lux MotivBase’s anthropology engine studies the broader context of language used around a topic of concern.

It does this by identifying and quantifying the associations of the associations — that is, measuring and mapping the changing semantic distances between topics over time to not just understand what something means today but also measure what it might mean tomorrow.

Unlike traditional trend reports, our ethnographic analysis will decode the beliefs and values that are taking hold around the world to identify and quantify the most dominant strategic pillars that need to be considered by Fortune 1000 companies.  

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About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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