For the first time, the Lux MotivBase team of Ph.D. Social Scientists have leveraged our platform to study natural patterns of language among millions of consumers across 13 countries. By analyzing contextual conversations linked to more than 70 different vectors (ranging from food and health to technology and beauty), our anthropologists leveraged the AI Anthropology data to identify five major global shifts that will shape 2023.
This research is so unique because we are not looking at what people are talking about. We are studying the broader context of language used around a topic of concern. This allows us to identify and quantify the associations of the associations — that is, we can measure and map the changing semantic distances between topics over time. In other words, are mapping what something means today – but also measuring how dominant it will be, globally, tomorrow.
Download the infographic to learn more about the five key shifts that every organization must pay attention to in 2023.