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Meet the Team

Leadership Team

Frank D. Brilliant

Frank D. Brilliant

Chief Executive Officer

Frank is the CEO of Lux Research, Inc. He is responsible for driving the strategy and operations to accelerate the organization’s strategic growth. Prior to Lux, Frank served as Chief Revenue Officer at Evaluate Ltd, a trusted commercial intelligence and predictive analytics partner in the pharmaceutical industry. While at Evaluate, he drove exponential growth and completed a successful exit.Before Evaluate, Frank served in executive leadership roles in sales, marketing, and product development for UpToDate/Wolters Kluwer, Arch Wireless, and Forrester Research. Frank brings an entrepreneurial spirit and more than 25 years of experience helping global companies reach their goals and objectives in competitive markets. He is a seasoned executive with a track record of driving exponential growth in private, public, private equity, and venture-backed companies.

Frank is the CEO of Lux Research, Inc. He is responsible for driving the strategy and operations to accelerate the organization’s strategic growth.

Prior to Lux, Frank served as Chief Revenue Officer at Evaluate Ltd, a trusted commercial intelligence and predictive analytics partner in the pharmaceutical industry. While at Evaluate, he drove exponential growth and completed a successful exit.
Before Evaluate, Frank served in executive leadership roles in sales, marketing, and product development for UpToDate/Wolters Kluwer, Arch Wireless, and Forrester Research.

Frank brings an entrepreneurial spirit and more than 25 years of experience helping global companies reach their goals and objectives in competitive markets. He is a seasoned executive with a track record of driving exponential growth in private, public, private equity, and venture-backed companies.

Heidi Cullen

Heidi Cullen

Senior Vice President of Customer Success and Program Management

Heidi Cullen is Lux’s Senior Vice President of Customer Success and Program Management. Heidi has over 20+ years of experience as a Global Customer Operations leader driving scale, growth, and evolving customer teams to deliver best-in-class services and enabling customers to realize the value in their products and solutions. Before joining Lux, Cullen held executive positions with Wolters Kluwer for over 16 years, driving exponential growth and scaling customer operation teams globally. Most recently as Vice President of Transformation, leading large complex transformational initiatives and acquisition integrations and Vice President of Global Customer Experience and Integration Services, growing the global customer teams to support a $700+M business. Prior to Wolters Kluwer, she managed Regional Operations for PCF, Inc., a leading outsource provider for contact center services, distribution, and logistics support for clients such as the Boston Globe, New York Times, and Wall Street Journal and additional positions with Ascential Software and Art Technology Group. Heidi received her Bachelor of Science degree from Northeastern University.

Heidi Cullen is Lux’s Senior Vice President of Customer Success and Program Management. Heidi has over 20+ years of experience as a Global Customer Operations leader driving scale, growth, and evolving customer teams to deliver best-in-class services and enabling customers to realize the value in their products and solutions.

Before joining Lux, Cullen held executive positions with Wolters Kluwer for over 16 years, driving exponential growth and scaling customer operation teams globally. Most recently as Vice President of Transformation, leading large complex transformational initiatives and acquisition integrations and Vice President of Global Customer Experience and Integration Services, growing the global customer teams to support a $700+M business.

Prior to Wolters Kluwer, she managed Regional Operations for PCF, Inc., a leading outsource provider for contact center services, distribution, and logistics support for clients such as the Boston Globe, New York Times, and Wall Street Journal and additional positions with Ascential Software and Art Technology Group.

Heidi received her Bachelor of Science degree from Northeastern University.

Marisa Kopec

Marisa Kopec

Chief Research Officer

Marisa is Lux’s Chief Research Officer. She is responsible for Lux Research’s syndicated research and consulting services as well as new product development and product management. Marisa is a seasoned market research leader with 30+ years of experience. She served as the Senior Vice President of Research Product Management at Forrester. She was commercially responsible for the SiriusDecisions product line and successfully led a new go-to-market strategy for Forrester, following its acquisition of SiriusDecisions in 2019. Before Forrester, she was Head of Product and Innovation at SiriusDecisions and an executive team member that grew the start-up research and advisory firm into a $100M business. She was responsible for designing and implementing the organization’s product management processes and governance. Also, Marisa transformed SiriusDecisions’ product strategy and go-to-market architecture while leading the digital transformation of the company’s intellectual property origination and delivery. Before SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom business unit. She also ran global marketing at Gartner and served as the Chief Privacy Officer. In addition to her managerial experience at market research organizations, Marisa is known for her innovative and industry-recognized methodologies (e.g., The SiriusDecisions PMM model, Messaging Nautilus, and Buyer Persona Framework) that have been widely operationalized across B2B organizations today.

Marisa is Lux’s Chief Research Officer. She is responsible for Lux Research’s syndicated research and consulting services as well as new product development and product management.

Marisa is a seasoned market research leader with 30+ years of experience. She served as the Senior Vice President of Research Product Management at Forrester. She was commercially responsible for the SiriusDecisions product line and successfully led a new go-to-market strategy for Forrester, following its acquisition of SiriusDecisions in 2019.

Before Forrester, she was Head of Product and Innovation at SiriusDecisions and an executive team member that grew the start-up research and advisory firm into a $100M business. She was responsible for designing and implementing the organization’s product management processes and governance. Also, Marisa transformed SiriusDecisions’ product strategy and go-to-market architecture while leading the digital transformation of the company’s intellectual property origination and delivery.

Before SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom business unit. She also ran global marketing at Gartner and served as the Chief Privacy Officer. In addition to her managerial experience at market research organizations, Marisa is known for her innovative and industry-recognized methodologies (e.g., The SiriusDecisions PMM model, Messaging Nautilus, and Buyer Persona Framework) that have been widely operationalized across B2B organizations today.

Mark South

Mark South

Chief Marketing Officer

Mark is the Chief Marketing Officer at Lux Research. He is responsible for the global marketing and communications function, and the Lux corporate brand. Prior to Lux, Mark founded and managed turntwo, one of the UK’s leading marketing and communications agencies, serving the private equity industry and portfolio companies across the UK, U.S., and mainland Europe. During his time with turntwo, Mark fulfilled multiple interim CMO roles for private equity-backed businesses, including Evaluate Ltd, a trusted pharma commercial intelligence provider, and White Oak, a global alternative finance provider. Mark has also served on board and in executive leadership roles at Ogilvy & Mather, the world’s largest advertising and communications network. He led the $90M agency, OgilvyRED across the EMEA region, led Strategic Services for OgilvyOne, and had group-wide responsibility for the measurement of agency effectiveness. Prior to Ogilvy, Mark held senior marketing, strategy, and technology leadership roles with PwC, IBM, and PA Consulting. Mark brings over 20 years of experience working with over 300 businesses in 30 countries and combines creative thinking, data science, and financial acumen to drive accelerated marketing transformation and growth in venture capital, and private equity-backed companies.

Mark is the Chief Marketing Officer at Lux Research. He is responsible for the global marketing and communications function, and the Lux corporate brand.

Prior to Lux, Mark founded and managed turntwo, one of the UK’s leading marketing and communications agencies, serving the private equity industry and portfolio companies across the UK, U.S., and mainland Europe. During his time with turntwo, Mark fulfilled multiple interim CMO roles for private equity-backed businesses, including Evaluate Ltd, a trusted pharma commercial intelligence provider, and White Oak, a global alternative finance provider.

Mark has also served on board and in executive leadership roles at Ogilvy & Mather, the world’s largest advertising and communications network. He led the $90M agency, OgilvyRED across the EMEA region, led Strategic Services for OgilvyOne, and had group-wide responsibility for the measurement of agency effectiveness. Prior to Ogilvy, Mark held senior marketing, strategy, and technology leadership roles with PwC, IBM, and PA Consulting.

Mark brings over 20 years of experience working with over 300 businesses in 30 countries and combines creative thinking, data science, and financial acumen to drive accelerated marketing transformation and growth in venture capital, and private equity-backed companies.

Scott Wilson

Scott Wilson

Chief Financial Officer

Scott Wilson is the Chief Financial Officer at Lux Research and is responsible for the company’s financial function including planning and analysis, accounting, tax, treasury, and business finance operations.Scott has over 15 years of financial and operational experience with both public and private global technology companies. Prior to Lux, he was the Vice President of Finance at LogicManager, a software-as-a-service company focused on enterprise risk management. Scott helped lead the Company through exponential growth and oversaw its first international expansions. Prior to that Scott was the Corporate Controller at QuickBase, a low code development platform that sold to Vista Equity Partners for > $1 billion valuation. Prior to QuickBase, he held roles at Amazon, Backstage LLC, and Nuance Communications. Scott received his Bachelor’s Degree in Accounting from Ithaca College and his Master’s Degree in Accounting from Northeastern University. He also holds his CPA license in Massachusetts.

Scott Wilson is the Chief Financial Officer at Lux Research and is responsible for the company’s financial function including planning and analysis, accounting, tax, treasury, and business finance operations.

Scott has over 15 years of financial and operational experience with both public and private global technology companies. Prior to Lux, he was the Vice President of Finance at LogicManager, a software-as-a-service company focused on enterprise risk management. Scott helped lead the Company through exponential growth and oversaw its first international expansions. Prior to that Scott was the Corporate Controller at QuickBase, a low code development platform that sold to Vista Equity Partners for > $1 billion valuation. Prior to QuickBase, he held roles at Amazon, Backstage LLC, and Nuance Communications.

Scott received his Bachelor’s Degree in Accounting from Ithaca College and his Master’s Degree in Accounting from Northeastern University. He also holds his CPA license in Massachusetts.

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Research and Consulting Leaders

Michael Holman

Michael Holman, Ph.D.

Senior Vice President, Group Director

Michael Holman is SVP and Group Director for Manufacturing and Materials at Lux Research, leading a team of analysts and consultants who help clients, primarily large global corporations, with new opportunities in emerging technology areas from 3D printing to advanced materials to the circular economy. He has been with Lux since 2005, shortly after the company was founded, and held a variety of positions in research, consulting, and client service. Michael earned his Ph.D. in Chemistry from Columbia University, where he worked at Columbia’s Nanoscale Science and Engineering Center. He also holds a B.A. in Chemistry and Philosophy from Rice University.

Michael Holman is SVP and Group Director for Manufacturing and Materials at Lux Research, leading a team of analysts and consultants who help clients, primarily large global corporations, with new opportunities in emerging technology areas from 3D printing to advanced materials to the circular economy.

He has been with Lux since 2005, shortly after the company was founded, and held a variety of positions in research, consulting, and client service. Michael earned his Ph.D. in Chemistry from Columbia University, where he worked at Columbia’s Nanoscale Science and Engineering Center. He also holds a B.A. in Chemistry and Philosophy from Rice University.

Naveen Krishnamurthy

Naveen Krishnamurthy

Vice President, Executive Partners

As Vice President of Lux Executive Partners, Naveen Krishnamurthy leads high-impact relationships with companies navigating multidecade transitions. In his role, Naveen brings about important connections among CXOs at peer-group companies, engages Lux’s repository of research across multiple areas of emerging innovation, and advises clients on strategic growth imperatives in diverse industries. Naveen brings two decades of research, industry, and consulting experience in commercially viable innovation to address entrenched problems. Most recently, Naveen’s work has spanned ideation, market penetration, and transaction due diligence for clients on three continents. Prior to joining Lux Research, Naveen served as business development manager at Harvest Power, a waste-to-energy developer funded by Kleiner Perkins Caufield & Byers, where he evaluated technologies, developed economic and strategic analyses, and assisted in executing several acquisitions. In his consulting roles before Lux, Naveen helped venture capital and buyout firms analyze industries, assess growth opportunities, and identify attractive targets in carbon markets, emission control, healthcare IT, packaging, testing & measurement, and food & beverage for Firelake Capital, Graham Partners, and Lux Capital. Previously, as an environmental engineer at AECOM, Naveen conducted design, planning, and construction management for water/wastewater treatment, solid & hazardous waste management, and air pollution control for utilities, federal agencies, and countries. Naveen graduated with an MBA in finance from the Wharton School at the University of Pennsylvania, where he was a recipient of the Joseph Wharton Fellowship. He received an M.S. in environmental engineering at Pennsylvania State University, where he conducted U.S. Department of Energy-funded laboratory research to develop an innovative treatment process for high-level nuclear waste. He has published several papers in peer-reviewed journals and has spoken and moderated at conferences related to waste treatment, land and water management, water reuse, and corporate sustainability. Naveen is a certified ISO 14001 auditor.

As Vice President of Lux Executive Partners, Naveen Krishnamurthy leads high-impact relationships with companies navigating multidecade transitions. In his role, Naveen brings about important connections among CXOs at peer-group companies, engages Lux’s repository of research across multiple areas of emerging innovation, and advises clients on strategic growth imperatives in diverse industries. Naveen brings two decades of research, industry, and consulting experience in commercially viable innovation to address entrenched problems. Most recently, Naveen’s work has spanned ideation, market penetration, and transaction due diligence for clients on three continents.

Prior to joining Lux Research, Naveen served as business development manager at Harvest Power, a waste-to-energy developer funded by Kleiner Perkins Caufield & Byers, where he evaluated technologies, developed economic and strategic analyses, and assisted in executing several acquisitions. In his consulting roles before Lux, Naveen helped venture capital and buyout firms analyze industries, assess growth opportunities, and identify attractive targets in carbon markets, emission control, healthcare IT, packaging, testing & measurement, and food & beverage for Firelake Capital, Graham Partners, and Lux Capital. Previously, as an environmental engineer at AECOM, Naveen conducted design, planning, and construction management for water/wastewater treatment, solid & hazardous waste management, and air pollution control for utilities, federal agencies, and countries.

Naveen graduated with an MBA in finance from the Wharton School at the University of Pennsylvania, where he was a recipient of the Joseph Wharton Fellowship. He received an M.S. in environmental engineering at Pennsylvania State University, where he conducted U.S. Department of Energy-funded laboratory research to develop an innovative treatment process for high-level nuclear waste. He has published several papers in peer-reviewed journals and has spoken and moderated at conferences related to waste treatment, land and water management, water reuse, and corporate sustainability. Naveen is a certified ISO 14001 auditor.

Samhitha Udupa

Samhitha Udupa

VP Product Operations​

Samhitha is the VP of Product Operations at Lux. Her contributions in advisory projects have facilitated commercialization of technologies in advanced building materials, nanomaterials manufacturing processes, building-integrated photovoltaics, novel drug-delivery technologies, and nano-catalysts, to name a few. Prior to her consulting work at Lux Research, Samhitha was a major contributor to the Biosciences Intelligence team, where she has conducted extensive primary and secondary research in biofuels, biomaterials, targeted delivery, synthetic biology, and other areas of emerging biosciences. Samhitha joined the Lux Research team from University of Pennsylvania where she co-designed a diagnostic instrument that measures torque and range-of-motion of rotator cuff muscles in patients suffering from chronic shoulder pain (patent pending). Samhitha holds a B.S. in Bioengineering from the University of Pennsylva

Samhitha is the VP of Product Operations at Lux. Her contributions in advisory projects have facilitated commercialization of technologies in advanced building materials, nanomaterials manufacturing processes, building-integrated photovoltaics, novel drug-delivery technologies, and nano-catalysts, to name a few. Prior to her consulting work at Lux Research, Samhitha was a major contributor to the Biosciences Intelligence team, where she has conducted extensive primary and secondary research in biofuels, biomaterials, targeted delivery, synthetic biology, and other areas of emerging biosciences.

Samhitha joined the Lux Research team from University of Pennsylvania where she co-designed a diagnostic instrument that measures torque and range-of-motion of rotator cuff muscles in patients suffering from chronic shoulder pain (patent pending).

Samhitha holds a B.S. in Bioengineering from the University of Pennsylva

Arij van Berkel, Ph.D.

Arij van Berkel, Ph.D.

Senior Vice President, Group Director

Arij is a Senior Vice President at Lux and leads the energy research team. Arij and his team provide strategic insights in the rapidly changing landscape of energy supply to mobility, residences, and industry Prior to joining Lux Research, Arij worked for Shell and TNO, the public research and technology organization of The Netherlands. At Shell, he conducted research into process safety and combustion. At TNO he worked on a variety of topics including food preservation, emission reduction and biomass conversion. His last position there was innovation director for the chemical industry, P&L responsible for TNO’s entire project portfolio for the chemical industry and liaising with the Dutch and EU governments on innovation policy. Arij holds an M.Sc. degree in mechanical engineering from Twente University and a Ph.D. from Eindhoven University.

Arij is a Senior Vice President at Lux and leads the energy research team. Arij and his team provide strategic insights in the rapidly changing landscape of energy supply to mobility, residences, and industry

Prior to joining Lux Research, Arij worked for Shell and TNO, the public research and technology organization of The Netherlands. At Shell, he conducted research into process safety and combustion. At TNO he worked on a variety of topics including food preservation, emission reduction and biomass conversion. His last position there was innovation director for the chemical industry, P&L responsible for TNO’s entire project portfolio for the chemical industry and liaising with the Dutch and EU governments on innovation policy.

Arij holds an M.Sc. degree in mechanical engineering from Twente University and a Ph.D. from Eindhoven University.

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