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Meet The Team

Mark South

Chief Marketing Officer

Mark is the Chief Marketing Officer at Lux Research. He is responsible for the global marketing and communications function, and the Lux corporate brand.

Prior to Lux, Mark founded and managed turntwo, one of the UK's leading marketing and communications agencies, serving the private equity industry and portfolio companies across the UK, U.S., and mainland Europe. During his time with turntwo, Mark fulfilled multiple interim CMO roles for private equity-backed businesses, including Evaluate Ltd, a trusted pharma commercial intelligence provider, and White Oak, a global alternative finance provider.

Mark has also served on board and in executive leadership roles at Ogilvy & Mather, the world’s largest advertising and communications network. He led the $90M agency, OgilvyRED across the EMEA region, led Strategic Services for OgilvyOne, and had group-wide responsibility for the measurement of agency effectiveness. Prior to Ogilvy, Mark held senior marketing, strategy, and technology leadership roles with PwC, IBM, and PA Consulting.

Mark brings over 20 years of experience working with over 300 businesses in 30 countries and combines creative thinking, data science, and financial acumen to drive accelerated marketing transformation and growth in venture capital, and private equity-backed companies.