Vice President, Product Strategy and Marketing
Rachel Daricek is Vice President of Marketing and Product Strategy, driving the vision, strategy, and execution of efforts to enhance and evolve the go-to-market approach and digital customer experience for Lux Research products and services.
Rachel brings over 15 years of experience including product strategy & marketing, account management & sales, operational excellence, and consulting. Prior to joining Lux Research, Rachel spent nearly 7 years with Quantia, Inc. (acquired by Physicians Interactive and re-branded as Aptus Health) in a variety of roles, most notably leading commercial product strategy and client services. She also previously held consulting roles and has worked closely with clients from many globally recognized organizations in pharmaceuticals, oil & gas, and other industries.
Rachel holds an MBA from the Kellogg School of Management at Northwestern University, an MEM (Masters of Engineering Management) in Product Innovation and Design from the Kellogg School of Management/McCormick School of Engineering at Northwestern University, and a BS in Chemical Engineering from Tufts University.