A new report from Lux Research, outlines how companies can apply digital technology to enhance the consumer journey for their benefit.
Accelerated by COVID-19, emerging digital technologies, especially AI and IoT, are fundamentally changing the consumer journey in the consumer product market.
A new report from Lux Research, “The Digital Transformation of the Consumer Journey,” outlines how companies can apply digital technology to enhance the consumer journey for their benefit. Download the executive summary to learn more.
Lux Research is a leading provider of tech-enabled research and advisory services, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux empowers clients to make more informed decisions today to ensure future success.
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