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Customer Retention

Lux Research helps innovators in the utilities sector shape their near-, medium-, and long-term innovation strategies and choose the right investment opportunities to increase customer retention. Lux gives unbiased, authentic insights that reveal key challenges and provide actionable opportunities for utilities to deliver additional value to their customers.

How We Help Clients

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We provide innovation leaders with unbiased opinions on technologies and share the authentic truth around what startups actually can do versus what they say they can do.

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We reveal the key challenges and opportunities for utilities to deliver additional value to their commercial and residential customers.

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We share insights into how utilities are solving for the need to differentiate globally, validating what works and preventing companies from exploring areas we think they should avoid.

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Our research precisely focuses on emerging business models and technologies that can help differentiate the market so that innovative companies don’t have to rely on pricing or commodity strategies as well as disrupt and protect in new ways.

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The Lux Difference

Our focus on understanding new and emerging technologies and business models enables innovation leaders to thoughtfully integrate them in ways they have not previously considered. We see patterns and connections between technologies nobody else can see. Our broad perspective enables us to bring context and insight that distinguish us from boutique and niche firms. We are a dream team of experts. Full stop.

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Selected Topics We Cover

  • Building / Home Energy Management Systems
  • Data Marketplaces (Industrial)
  • Data Monetization
  • Digital Business Models
  • Digital Maturity Model
  • Edge Computing
  • Residential Energy Storage
  • Smart Home
  • Voice Assistants