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Utilities

Customer Retention

Lux Research helps innovators in the utilities sector shape their near-, medium-, and long-term innovation strategies and choose the right investment opportunities to increase customer retention. Lux gives unbiased, authentic insights that reveal key challenges and provide actionable opportunities for utilities to deliver additional value to their customers.

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How We Help Clients

  • We provide innovation leaders with unbiased opinions on technologies and share the authentic truth around what startups actually can do versus what they say they can do.
  • We reveal the key challenges and opportunities for utilities to deliver additional value to their commercial and residential customers.
  • We share insights into how utilities are solving for the need to differentiate globally, validating what works and preventing companies from exploring areas we think they should avoid.
  • Our research precisely focuses on emerging business models and technologies that can help differentiate the market so that innovative companies don't have to rely on pricing or commodity strategies as well as disrupt and protect in new ways.

The Lux Difference

Our focus on understanding new and emerging technologies and business models enables innovation leaders to thoughtfully integrate them in ways they have not previously considered. We see patterns and connections between technologies nobody else can see. Our broad perspective enables us to bring context and insight that distinguish us from boutique and niche firms. We are a dream team of experts. Full stop.

Client Outcomes

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We find the best investment opportunities or partners to add new services in the portfolios of innovation leaders to increase customer retention.

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We increase efficiency of an innovative company's stage-gate process.

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We help utilities companies shape their innovation strategy as near, medium, and long term, saving them from making big mistakes in technology roadmap decisions.

Speak with Our Utilities Team

A Lux representative will walk you through what becoming a Lux member entails, the services we offer, and how Lux can help your business reach new heights.

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