Presenter: Jonathan Melnick, Ph.D., Director, Research at Lux Research
Digital transformation is impacting traditionally non-digital industries in every part of the business, but figuring out what that actually means and how to respond is less clear. Is it more a threat or an opportunity? What parts of the business are ready to be digitally transformed? Incumbent players risk losing market share to peers who successfully integrate digital tools into their organization and to new, digital-native competitors.
Whether you’re using digital transformation to align your supply chain, optimize innovation , or get a deeper understanding of your customers, the core value proposition of the transformation, its stage of development, and the underlying toolbox you’ll need to build it will be very similar across different industries.
In this webinar we will explore:
- Digital’s core value propositions and how to identify new areas of organizational benefit
- Aligning your digital goals with the right strategies, technologies, and business models
Note: A copy of the presentation slides and the recording will be sent to all registrants after the webinar.