Conviction When Decisions Matter
Experts who help you accurately predict where future growth will come from.
How Lux Supports Your Team
Innovation & Strategy Teams
OPTIMIZE PORTFOLIOS
Identify high-value technology investments
Pressure-test key assumptions
Independent sounding board for decisions
Explore Who We Serve
Consumer Insight Teams
STRENGTHEN CREDIBILITY
Separate durable signals from trends
Guide product and extension decisions
Turn insights into recommendations
Explore Who We Serve
An End-to-End AI Engagement Built for Executive Decisions
Translate AI strategy into a defensible, ranked portfolio of opportunities aligned to your strategy, capabilities, and risk profile.
AI Industry Landscape & Opportunity Assessment
AI Opportunity Prioritization Workshop
Pilot Selection & Partner Identification
Lux Research Highlights
Downloadable Resources
From Insight to Impact
Real examples of how Lux Research works with clients to drive smarter decisions and stronger outcomes.
FEATURED COLLABORATION
McDonald’s × Lux Research
McDonald’s explored the anthropological strategy behind its WcDonald’s campaign using Lux’s ethnographic insights to decode anime culture and nostalgia. The session showed how cultural understanding, not trend tracking, enables authentic engagement and breakthrough brand strategy.
FEATURED COLLABORATION
Cargill × Lux Research
Cargill CTO Florian Schattenmann joined Lux Research President Marisa Kopec at Transform Food & Agriculture USA to discuss how cross-industry innovation is advancing a more food-secure future. The session explored how partnerships accelerate scalable transformation across the global food system.
FEATURED COLLABORATION
Air Products × Lux Research
Air Products works with Lux Research to evaluate emerging technologies and strengthen strategic partnerships across hydrogen and industrial gas markets. Embedding Lux into its workflows helps the Strategic Technology Partnerships team move faster and make more confident decisions.
FEATURED COLLABORATION
Kroger × Lux Research
Kroger’s Head of Innovation for private label, Natalie Taake, joined Lux Research to explore how anthropology strengthens consumer-driven innovation. Ethnographic insight helps the team uncover unmet needs and separate lasting shifts from short-term trends.
FEATURED COLLABORATION
Braskem × Lux Research
Braskem partnered with Lux Research to evaluate emerging technologies and accelerate open innovation efforts. The collaboration helps the team focus on high-impact opportunities while protecting internal resources and ecosystem credibility.
CLARITY. ALIGNMENT. ACCELERATION.
Why Leaders Choose Lux
Lux doesn’t replace your team — we extend it. We give innovation leaders the tools, evidence, and foresight to lead with conviction.
“It was like having a full-time research team embedded in our company. Lux condensed months or even years of research into weeks.”
Luis Barojas
Packaging R&D Manager
“For me, it’s the people. The analysts make Lux extremely valuable with their expertise. They’re my sounding board.”
Glenn Bijvoets
Innovation Lead
“Lux brought speed, depth, and empathy to our innovation process and became a true partner.”
Ana Plasencia
Innovation Explorer Global Director
THE LUX INNOVATION HELIX
Aligning Human Demand with Technological Readiness
The Lux Innovation Helix™ reveals where market demand and technological readiness converge — giving executives, R&D, and insights teams a unified lens to decide what to build, when, and why.
It’s not another trend model. It’s the genetic code of innovation strategy. Leading companies use the Helix to replace guesswork with evidence and bring focus to the front end of innovation.
Innovation Leader Profiles
Conversations to inspire existing and aspiring leaders to think boldly and strategically in the evolving field of innovation leadership.
Phil Clark, Chief Technology Officer,
Nouryon
Pascale Wautelet, Vice President of Global R&D and Sustainability at Avery Dennison
Nicolas Sauvage, President,
TDK Ventures
Antonio Batistini, Chief Technology & Innovation Officer, NEXTCHEM (MAIRE Group)
Jean-François Rous,
CTO, Adisseo
How Lux Helps Leaders Decide
Human-Led, Science-Driven
Lux decisions are led by STEM- and social science-trained analysts and industry experts who work directly with clients. They interpret evidence, challenge assumptions, and apply judgment rather than simply summarizing inputs.
Primary Research Where It Matters
We conduct original research with startups, operators, regulators, and consumers to move beyond public narratives and marketing claims, uncovering realities that cannot be found in public or AI-generated sources.
Models That Turn Insight Into Decisions
Our proprietary models, frameworks, and methodologies bring structure and rigor to complex innovation choices. They help leaders prioritize, eliminate, and commit with confidence.
Technology and Market Reality, Connected
Lux evaluates technologies through technical feasibility and real market behavior to separate what is interesting from what is investable. We pressure-test cost, scale, adoption, and timing to determine what is actually ready to work.
“Lux provides us with a head start — a hypothesis and perspective, not just information — that enables smarter innovation from the start.”
Nobuyoshi Takiguchi
VP of Strategy & Innovation
Our Research & Advisory Service
We provide human-led, science-powered research enabled by AI and digital technology.
Lux Analysts
Direct access to expert analysts with advanced degrees and deep sector knowledge.
Luxer
Generative AI built on proprietary, vetted Lux research for fast, reliable insights.
Innovator Assessments
In-depth evaluations of key technology innovators based on primary interviews.
Tech Hubs
Exclusive insights on emerging technology innovation and trends.
Lux Lists
Curated database of 5,000+ startups, corporates, and research centers driving innovation.
Inspire Reports
Flagship research showcasing breakthrough ideas, models, and findings.
Research Reports
Primary research with landscapes, forecasts, and essential news for decision-making.
Innovation Ecosystem
Live startup pitch Ideathons, in-person Forums, Webinars, and curated networking opportunities.
Ethnographic Reports
Custom research uncovering deep consumer beliefs and cultural drivers shaping behavior.
Maturity Curve
Proprietary methodology that measures how clearly consumers understand an idea to determine when it is ready to scale.
Lead What’s Next with Confidence
If you’re navigating transformation, entering new markets, or reimagining what’s possible, Lux Research helps you move faster, de-risk decisions, and lead the future with clarity and conviction.
