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Events & Webinars

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Lux Research - The Iceberg Model: Why You Need to Decode the Implied Belief Systems That Are Shaping the Future of Your Business
October 12, 2022
Webinar

The Iceberg Model: Why You Need to Decode the Implied Belief Systems That Are Shaping the Future of Your Business

In this webinar, we will outline the MotivBase Iceberg Model – a model that gives us a tangible way to think about trends and what they really mean to our respective businesses.
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Lux Research - 2023 Innovation Planning: Reviewing Key Developments of 2022 and Predictions for the Future
October 25, 2022
Webinar

2023 Innovation Planning: Reviewing Key Developments of 2022 and Predictions for the Future

This webinar examines developments and trends across Lux’s industry verticals — including oil and gas, utilities, consumer packaged goods, chemicals, and industrials — to pull out common themes and insights that will inform your priorities and hone your decision-making in 2023. 
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Lux Research - What Does Sustainability Really Mean to the Consumer in the Context of CPG Products?
November 9, 2022
Webinar

What Does Sustainability Really Mean to the Consumer in the Context of CPG Products?

In this webinar, we will leverage structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.
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Lux Research - Product Innovation: Balancing Sustainability, Risk, and Returns
November 22, 2022
Webinar

Product Innovation: Balancing Sustainability, Risk, and Returns

In this webinar, we will present a framework to help innovation managers evaluate and compare disparate technologies and build a portfolio that will balance financial returns, sustainability, and risk.
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Lux Research - How to Unpack Opportunities in Spaces That Were Previously Misunderstood or Under-Valued
December 7, 2022
Webinar

How to Unpack Opportunities in Spaces That Were Previously Misunderstood or Under-Valued

In this webinar, we will outline how anthropology can help us build a cadence for actioning on new ideas without compromising on the ability to make a large impact across the organization.
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Lux Research - The Top Technologies Enabling the Net-Zero Grid of the Future
December 20, 2022
Webinar

The Top Technologies Enabling the Net-Zero Grid of the Future

This webinar will outline the challenges in moving to a net-zero power grid and identify which technologies are best suited to solve those challenges.  
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Lux Research - Market Opportunities in Emerging Consumer Health and Wellness Ecosystems
January 24, 2023
Webinar

Market Opportunities in Emerging Consumer Health and Wellness Ecosystems

In this webinar, we will discuss how the shift in consumer attitudes can translate into profitable business opportunities for consumer packaged goods (CPG) companies.
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Lux Research - Sustainability Driving New Business Models in Manufacturing
February 21, 2023
Webinar

Sustainability Driving New Business Models in Manufacturing

This presentation builds on Lux Research’s digital customer journey framework to help identify where business model innovation can support the development of sustainable products and the circular economy. 
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Lux Research - Assessing Waste-Based Opportunities in CPG
March 21, 2023
Webinar

Assessing Waste-Based Opportunities in CPG

This webinar will provide a framework to help you identify opportunities based on waste attributes, available technology, and emerging markets. 
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