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Events & Webinars

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Lux Research - Trend or Fad? How Anthropology Can Help You Decode and Separate Real Trends from Fads
August 10, 2022
Webinar

Trend or Fad? How Anthropology Can Help You Decode and Separate Real Trends from Fads

In this webinar, we will discuss topics such as single-use plastics, wellness, natural cleaning, and others as we illustrate how anthropology can be a critical tool in helping us separate trends from fads and identify the actual spaces of emerging demand.
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Lux Research - Decarbonization Darwinism: The Existential Challenge Facing the Global Chemicals Industry
August 23, 2022
Webinar

Decarbonization Darwinism: The Existential Challenge Facing the Global Chemicals Industry

This webinar maps the leading chemicals companies on the Lux Carbon Canvas to assess their resilience to carbon emissions pricing and develop a set of strategies to respond to this growing innovation challenge. 
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Lux Research - Oil and Gas Scenarios: Surviving the Energy Transition
September 13, 2022
Webinar

Oil and Gas Scenarios: Surviving the Energy Transition

In this webinar, we will present five distinct strategies that O&G companies can adopt to remain dominant in energy while meeting their goals of carbon neutrality.
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Lux Research - The Hidden Meanings Shaping Consumer Interest in Sustainability
September 28, 2022
Webinar

The Hidden Meanings Shaping Consumer Interest in Sustainability

In this webinar, we will decode the implicit meanings people associate with sustainable solutions and talk about what will actually drive them to buy sustainable alternatives to commonly available products and perhaps even be willing to pay a premium to do so.
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Lux Research - The Iceberg Model: Why You Need to Decode the Implied Belief Systems That Are Shaping the Future of Your Business
October 12, 2022
Webinar

The Iceberg Model: Why You Need to Decode the Implied Belief Systems That Are Shaping the Future of Your Business

In this webinar, we will outline the MotivBase Iceberg Model – a model that gives us a tangible way to think about trends and what they really mean to our respective businesses.
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Lux Research - 2023 Innovation Planning: Reviewing Key Developments of 2022 and Predictions for the Future
October 25, 2022
Webinar

2023 Innovation Planning: Reviewing Key Developments of 2022 and Predictions for the Future

This webinar examines developments and trends across Lux’s industry verticals — including oil and gas, utilities, consumer packaged goods, chemicals, and industrials — to pull out common themes and insights that will inform your priorities and hone your decision-making in 2023. 
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Lux Research - What Does Sustainability Really Mean to the Consumer in the Context of CPG Products?
November 9, 2022
Webinar

What Does Sustainability Really Mean to the Consumer in the Context of CPG Products?

In this webinar, we will leverage structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.
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Lux Research - Product Innovation: Balancing Sustainability, Risk, and Returns
November 22, 2022
Webinar

Product Innovation: Balancing Sustainability, Risk, and Returns

In this webinar, we will present a framework to help innovation managers evaluate and compare disparate technologies and build a portfolio that will balance financial returns, sustainability, and risk.
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Lux Research - How to Unpack Opportunities in Spaces That Were Previously Misunderstood or Under-Valued
December 7, 2022
Webinar

How to Unpack Opportunities in Spaces That Were Previously Misunderstood or Under-Valued

In this webinar, we will outline how anthropology can help us build a cadence for actioning on new ideas without compromising on the ability to make a large impact across the organization.
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