About Lux

Lux Research: The Deciding Factor

Lux Research is a leading provider of sustainable innovation research and advisory services, helping clients drive growth through emerging technology innovation. Lux Research combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux empowers clients to make more informed decisions today to ensure future success.

Across all industries, an ever-increasing focus on sustainability is a major driver of change in business as we all strive to meet corporate sustainability goals, government regulations, and consumer expectations. When these important but sometimes competing priorities are in conflict with one another and difficult decisions need to be made, business leaders need someone they can trust to help them make the correct decision. With our diverse team of analysts and myriad relationships across our clients’ industries, Lux is uniquely positioned to be The Deciding Factor.

Our deliverables from Lux far exceeded expectations. We especially appreciate the organization and logic of Lux’s reasoning and are very impressed with the partner search and selection process. This engagement was a valuable added component to our Membership subscription.
Director, Corporate Strategy, Large Manufacturing Company

I don’t plan on giving up this relationship for years. Thank you for being our trusted source.
VP, Innovation, Large Global Company

Lux has very good analysts that we turn to often to help in our initial assessment in competitive landscaping and market trends. Their response time is very quick and their database is very user-friendly.
Alisa Band, Senior Investment Manager | Henkel Tech Ventures

The information and discussion with [Lux was] really helpful for us to understand the current situation and perspective of circular economy. This opportunity gave us more various and deeper insights in deciding our strategic direction… this follow-up is really valuable input for our decision-making process.
JSR Corporation, Manager, Office of the President

Thank you for a good meeting last week. Personally, I was impressed with the depth of information that your organization holds in several areas and it confirmed to me that there is both interest and opportunity to continue the collaboration that we started several years back.
Head of Research, Large Manufacturing Company

Great discussion, very informative. We were able to spray the Lux team with a load of questions and get answers from many different perspectives.
Sr. Manager, Global Research, Global Consumer Products Company

Working with Lux has been excellent. They provide insightful information on a proactive and summarized basis, which is exactly what I need. The breadth and depth of emerging technology and market coverage provided as well as the discussions and exchanges with Lux analysts on topics of particular interest have been particularly valuable. The Lux engagement team has always been very helpful, too!
Steve Griffiths, Senior Vice President, Research and Development, Office of Vice President for Research | Khalifa University

Our company was reviewing a new IoT offering from a vendor. We hired one of the Big 4 consultants to do a major review of the vendor offering, it was going to cost us $275k. The Lux report hype-busted the offering and it was enough that we canceled a $275k consulting project. Lux saved us $275k – that single report was worth the entire annual contract and then some.
This has been helpful for me as I strategize how best to work with and monetize the assets in the space.
Program Director, Business Strategy and Development, Fortune 500 Company

Feedback about Lux is very positive. I see Lux Research as an invaluable resource to help do my job more effectively and provide relevant advice to my business and corporate leadership.
Paris Tsobanakis, Manager of Disruptive Innovations and Emerging Technologies | Cargill, Incorporated

Thanks a lot for this material. As you said, lots of elements to ponder. We are going to do a proof of concept with the company you suggested. The cost of using them could be 60% lower than the competitor. The information below gives us a good external view supporting this PoC. Thanks again!
Head of Innovation, Global Consumer Goods Company

This has been helpful for me as I strategize how best to work with and monetize the assets in the space.
Director, Business Strategy, Multinational Food Manufacturing Company

Great insight and fast results. Thanks for all of the effort. The info on electric rickshaws in India was very well received.
Jesse Dambacher, Ph.D., MBA, Director: R&D Innovations – VIOC | Valvoline, Inc.

Spot on information.
Glenn Bijvoets, Innovation Leader | Eneco

Lux provided an independent and informed view plus a level of detail we did not previously have.
Senior Analyst, Large Oil & Gas Company

It was good to meet you and I enjoyed your talk. I had a lot of good feedback on it from the R&D folks – it really made them think and struck a chord regarding innovation.
Director, Innovation, Large Utility Company

As usual, Lux provided timely, thoughtful information in response to a challenging question about the interplay of technology, economics and rational choices in the question to solve big issues in energy [hybrids and EVs]. This is the reason I continue to value Lux as the premiere provider of intelligence in the industry.
VP, Technology, Global Fortune 500 Diversified Industrial Corporation

This is interesting enough that we’ll take the corporate jet out to Boston [to meet with you].
VP, Intellectual Property, Global Fortune 500 Electronics and IT Corporation

The Compromise Condition

When faced with competing priorities, human nature is to seek the middle ground. We have come to know this as The Compromise Condition. But when it comes to building a sustainable future for our planet and for humankind, is there room for compromise?

Learn More

Asian girl doing some chemical experiment

Meet Our Team

Marisa Kopec

Chief Executive Officer

Marisa Kopec is the Chief Executive Officer at Lux. She leads a talented, experienced team focused on a purpose-driven mission of studying novel sciences, emerging technologies, and consumer behavior to enable “sustainable innovation” for Lux clients. Her passion is growth through innovation and helping corporate leaders reach their sustainability and net zero targets. Marisa joined Lux in January 2021 as Lux’s Chief Research Officer. She was responsible for Lux Research’s syndicated research and consulting services as well as new product development and management. Over the last two years, Marisa has orchestrated a brilliant transformation of Lux’s product strategy, from pricing and packaging to reinvention of the digital and service delivery that has been instrumental in the company’s ability to scale and grow. Marisa is a seasoned market research leader with 30+ years of experience. She served as the Senior Vice President of Research Product Management at Forrester. She was commercially responsible for the SiriusDecisions product line and successfully led a new go-to-market strategy for Forrester following its acquisition of SiriusDecisions in 2019. Before Forrester, she was Head of Product and Innovation at SiriusDecisions and an executive team member that grew the start-up research and advisory firm into a $100M business. She was responsible for designing and implementing the organization’s product management processes and governance. Also, Marisa transformed SiriusDecisions’ product strategy and go-to-market architecture while leading the digital transformation of the company’s intellectual property origination and delivery. Before SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product leader for Gartner’s High-Tech and Telecom business unit. She also ran global marketing at Gartner and was the Chief Privacy Officer. In addition to her managerial experience at market research organizations, Marisa is known for her innovative and industry-recognized methodologies (e.g., The SiriusDecisions PMM model, Messaging Nautilus, and Buyer Persona Framework) that have been widely operationalized across B2B organizations today.

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Marisa joined Lux in January 2021 as Lux’s Chief Research Officer. She was responsible for Lux Research’s syndicated research and consulting services as well as new product development and management. Over the last two years, Marisa has orchestrated a brilliant transformation of Lux’s product strategy, from pricing and packaging to reinvention of the digital and service delivery that has been instrumental in the company’s ability to scale and grow.

Marisa is a seasoned market research leader with 30+ years of experience. She served as the Senior Vice President of Research Product Management at Forrester. She was commercially responsible for the SiriusDecisions product line and successfully led a new go-to-market strategy for Forrester following its acquisition of SiriusDecisions in 2019.

Before Forrester, she was Head of Product and Innovation at SiriusDecisions and an executive team member that grew the start-up research and advisory firm into a $100M business. She was responsible for designing and implementing the organization’s product management processes and governance. Also, Marisa transformed SiriusDecisions’ product strategy and go-to-market architecture while leading the digital transformation of the company’s intellectual property origination and delivery.

Before SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product leader for Gartner’s High-Tech and Telecom business unit. She also ran global marketing at Gartner and was the Chief Privacy Officer. In addition to her managerial experience at market research organizations, Marisa is known for her innovative and industry-recognized methodologies (e.g., The SiriusDecisions PMM model, Messaging Nautilus, and Buyer Persona Framework) that have been widely operationalized across B2B organizations today.

Scott Wilson

Chief Financial Officer

Scott Wilson is the Chief Financial Officer at Lux Research and is responsible for the company’s financial function including planning and analysis, accounting, tax, treasury, and business finance operations.Scott has over 15 years of financial and operational experience with both public and private global technology companies. Prior to Lux, he was the Vice President of Finance at LogicManager, a software-as-a-service company focused on enterprise risk management. Scott helped lead the Company through exponential growth and oversaw its first international expansions. Prior to that Scott was the Corporate Controller at QuickBase, a low code development platform that sold to Vista Equity Partners for > $1 billion valuation. Prior to QuickBase, he held roles at Amazon, Backstage LLC, and Nuance Communications. Scott received his Bachelor’s Degree in Accounting from Ithaca College and his Master’s Degree in Accounting from Northeastern University. He also holds his CPA license in Massachusetts.

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Scott Wilson is the Chief Financial Officer at Lux Research and is responsible for the company’s financial function including planning and analysis, accounting, tax, treasury, and business finance operations.

Scott has over 15 years of financial and operational experience with both public and private global technology companies. Prior to Lux, he was the Vice President of Finance at LogicManager, a software-as-a-service company focused on enterprise risk management. Scott helped lead the Company through exponential growth and oversaw its first international expansions. Prior to that Scott was the Corporate Controller at QuickBase, a low code development platform that sold to Vista Equity Partners for > $1 billion valuation. Prior to QuickBase, he held roles at Amazon, Backstage LLC, and Nuance Communications.

Scott received his Bachelor’s Degree in Accounting from Ithaca College and his Master’s Degree in Accounting from Northeastern University. He also holds his CPA license in Massachusetts.

Ujwal Arkalgud

Executive Vice President

Ujwal is an award-winning cultural anthropologist and a pioneer in digital ethnography and the study of implicit and symbolic meaning using the internet. In 2015, he co-founded MotivBase, which is the world’s first predictive anthropology research technology that enables the study of meaning and consumer beliefs with big data. He speaks passionately and keynotes on the value of anthropology to corporate innovation across major conferences around the globe and has written two books on the topic. His most recent book, Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business, was published in 2020. Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.

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Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.

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