Meet Our Team

Marisa Kopec
Chief Executive Officer
Marisa Kopec is the Chief Executive Officer at Lux. She leads a talented, experienced team focused on a purpose-driven mission of studying novel sciences, emerging technologies, and consumer behavior to enable “sustainable innovation” for Lux clients. Her passion is growth through innovation and helping corporate leaders reach their sustainability and net zero targets. Marisa joined Lux in January 2021 as Lux’s Chief Research Officer. She was responsible for Lux Research’s syndicated research and consulting services as well as new product development and management. Over the last two years, Marisa has orchestrated a brilliant transformation of Lux’s product strategy, from pricing and packaging to reinvention of the digital and service delivery that has been instrumental in the company’s ability to scale and grow. Marisa is a seasoned market research leader with 30+ years of experience. She served as the Senior Vice President of Research Product Management at Forrester. She was commercially responsible for the SiriusDecisions product line and successfully led a new go-to-market strategy for Forrester following its acquisition of SiriusDecisions in 2019. Before Forrester, she was Head of Product and Innovation at SiriusDecisions and an executive team member that grew the start-up research and advisory firm into a $100M business. She was responsible for designing and implementing the organization’s product management processes and governance. Also, Marisa transformed SiriusDecisions’ product strategy and go-to-market architecture while leading the digital transformation of the company’s intellectual property origination and delivery. Before SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product leader for Gartner’s High-Tech and Telecom business unit. She also ran global marketing at Gartner and was the Chief Privacy Officer. In addition to her managerial experience at market research organizations, Marisa is known for her innovative and industry-recognized methodologies (e.g., The SiriusDecisions PMM model, Messaging Nautilus, and Buyer Persona Framework) that have been widely operationalized across B2B organizations today.
Marisa Kopec is the Chief Executive Officer at Lux. She leads a talented, experienced team focused on a purpose-driven mission of studying novel sciences, emerging technologies, and consumer behavior to enable “sustainable innovation” for Lux clients. Her passion is growth through innovation and helping corporate leaders reach their sustainability and net zero targets.
Marisa joined Lux in January 2021 as Lux’s Chief Research Officer. She was responsible for Lux Research’s syndicated research and consulting services as well as new product development and management. Over the last two years, Marisa has orchestrated a brilliant transformation of Lux’s product strategy, from pricing and packaging to reinvention of the digital and service delivery that has been instrumental in the company’s ability to scale and grow.
Marisa is a seasoned market research leader with 30+ years of experience. She served as the Senior Vice President of Research Product Management at Forrester. She was commercially responsible for the SiriusDecisions product line and successfully led a new go-to-market strategy for Forrester following its acquisition of SiriusDecisions in 2019.
Before Forrester, she was Head of Product and Innovation at SiriusDecisions and an executive team member that grew the start-up research and advisory firm into a $100M business. She was responsible for designing and implementing the organization’s product management processes and governance. Also, Marisa transformed SiriusDecisions’ product strategy and go-to-market architecture while leading the digital transformation of the company’s intellectual property origination and delivery.
Before SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product leader for Gartner’s High-Tech and Telecom business unit. She also ran global marketing at Gartner and was the Chief Privacy Officer. In addition to her managerial experience at market research organizations, Marisa is known for her innovative and industry-recognized methodologies (e.g., The SiriusDecisions PMM model, Messaging Nautilus, and Buyer Persona Framework) that have been widely operationalized across B2B organizations today.

Scott Wilson
Chief Financial Officer
Scott Wilson is the Chief Financial Officer at Lux Research and is responsible for the company’s financial function including planning and analysis, accounting, tax, treasury, and business finance operations.Scott has over 15 years of financial and operational experience with both public and private global technology companies. Prior to Lux, he was the Vice President of Finance at LogicManager, a software-as-a-service company focused on enterprise risk management. Scott helped lead the Company through exponential growth and oversaw its first international expansions. Prior to that Scott was the Corporate Controller at QuickBase, a low code development platform that sold to Vista Equity Partners for > $1 billion valuation. Prior to QuickBase, he held roles at Amazon, Backstage LLC, and Nuance Communications. Scott received his Bachelor’s Degree in Accounting from Ithaca College and his Master’s Degree in Accounting from Northeastern University. He also holds his CPA license in Massachusetts.
Scott Wilson is the Chief Financial Officer at Lux Research and is responsible for the company’s financial function including planning and analysis, accounting, tax, treasury, and business finance operations.
Scott has over 15 years of financial and operational experience with both public and private global technology companies. Prior to Lux, he was the Vice President of Finance at LogicManager, a software-as-a-service company focused on enterprise risk management. Scott helped lead the Company through exponential growth and oversaw its first international expansions. Prior to that Scott was the Corporate Controller at QuickBase, a low code development platform that sold to Vista Equity Partners for > $1 billion valuation. Prior to QuickBase, he held roles at Amazon, Backstage LLC, and Nuance Communications.
Scott received his Bachelor’s Degree in Accounting from Ithaca College and his Master’s Degree in Accounting from Northeastern University. He also holds his CPA license in Massachusetts.

Ujwal Arkalgud
Executive Vice President
Ujwal is an award-winning cultural anthropologist and a pioneer in digital ethnography and the study of implicit and symbolic meaning using the internet. In 2015, he co-founded MotivBase, which is the world’s first predictive anthropology research technology that enables the study of meaning and consumer beliefs with big data. He speaks passionately and keynotes on the value of anthropology to corporate innovation across major conferences around the globe and has written two books on the topic. His most recent book, Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business, was published in 2020. Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.
Ujwal is an award-winning cultural anthropologist and a pioneer in digital ethnography and the study of implicit and symbolic meaning using the internet. In 2015, he co-founded MotivBase, which is the world’s first predictive anthropology research technology that enables the study of meaning and consumer beliefs with big data. He speaks passionately and keynotes on the value of anthropology to corporate innovation across major conferences around the globe and has written two books on the topic. His most recent book, Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business, was published in 2020.
Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.
Our Locations

Boston (HQ)

Boston (HQ)
Lux Research Inc.
100 Franklin Street,
Boston, MA 02110
+ 1 617 502 5300

new york

NEW YORK
Lux Research Inc.
575 Fifth Avenue, 18th Floor,
New York, NY 10017

amsterdam

amsterdam
De Boelelaan 32, 1083 HJ,
Amsterdam,
The Netherlands
+31 20 280 7900

Singapore

Singapore
Lux Research Asia-Pacific PTE,
LTD
391B Orchard Road,
Level 22-01, Ngee Ann City
Tower B, Singapore 238874
+65 98628684

tokyo

tokyo
Level 20, Marunouchi Trust Tower – Main
1-8-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan
+03 5288 7855