About Lux

Lux Research: The Deciding Factor

Lux Research is a leading provider of sustainable innovation research and advisory services, helping clients drive growth through emerging technology innovation. Lux Research combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux empowers clients to make more informed decisions today to ensure future success.

Across all industries, an ever-increasing focus on sustainability is a major driver of change in business as we all strive to meet corporate sustainability goals, government regulations, and consumer expectations. When these important but sometimes competing priorities are in conflict with one another and difficult decisions need to be made, business leaders need someone they can trust to help them make the correct decision. With our diverse team of analysts and myriad relationships across our clients’ industries, Lux is uniquely positioned to be The Deciding Factor.

Our deliverables from Lux far exceeded expectations. We especially appreciate the organization and logic of Lux’s reasoning and are very impressed with the partner search and selection process. This engagement was a valuable added component to our Membership subscription.
Director, Corporate Strategy, Large Manufacturing Company

I don’t plan on giving up this relationship for years. Thank you for being our trusted source.
VP, Innovation, Large Global Company

Lux has very good analysts that we turn to often to help in our initial assessment in competitive landscaping and market trends. Their response time is very quick and their database is very user-friendly.
Alisa Band, Senior Investment Manager | Henkel Tech Ventures

The information and discussion with [Lux was] really helpful for us to understand the current situation and perspective of circular economy. This opportunity gave us more various and deeper insights in deciding our strategic direction… this follow-up is really valuable input for our decision-making process.
JSR Corporation, Manager, Office of the President

Thank you for a good meeting last week. Personally, I was impressed with the depth of information that your organization holds in several areas and it confirmed to me that there is both interest and opportunity to continue the collaboration that we started several years back.
Head of Research, Large Manufacturing Company

Great discussion, very informative. We were able to spray the Lux team with a load of questions and get answers from many different perspectives.
Sr. Manager, Global Research, Global Consumer Products Company

Working with Lux has been excellent. They provide insightful information on a proactive and summarized basis, which is exactly what I need. The breadth and depth of emerging technology and market coverage provided as well as the discussions and exchanges with Lux analysts on topics of particular interest have been particularly valuable. The Lux engagement team has always been very helpful, too!
Steve Griffiths, Senior Vice President, Research and Development, Office of Vice President for Research | Khalifa University

Our company was reviewing a new IoT offering from a vendor. We hired one of the Big 4 consultants to do a major review of the vendor offering, it was going to cost us $275k. The Lux report hype-busted the offering and it was enough that we canceled a $275k consulting project. Lux saved us $275k – that single report was worth the entire annual contract and then some.
This has been helpful for me as I strategize how best to work with and monetize the assets in the space.
Program Director, Business Strategy and Development, Fortune 500 Company

Feedback about Lux is very positive. I see Lux Research as an invaluable resource to help do my job more effectively and provide relevant advice to my business and corporate leadership.
Paris Tsobanakis, Manager of Disruptive Innovations and Emerging Technologies | Cargill, Incorporated

Thanks a lot for this material. As you said, lots of elements to ponder. We are going to do a proof of concept with the company you suggested. The cost of using them could be 60% lower than the competitor. The information below gives us a good external view supporting this PoC. Thanks again!
Head of Innovation, Global Consumer Goods Company

This has been helpful for me as I strategize how best to work with and monetize the assets in the space.
Director, Business Strategy, Multinational Food Manufacturing Company

Great insight and fast results. Thanks for all of the effort. The info on electric rickshaws in India was very well received.
Jesse Dambacher, Ph.D., MBA, Director: R&D Innovations – VIOC | Valvoline, Inc.

Spot on information.
Glenn Bijvoets, Innovation Leader | Eneco

Lux provided an independent and informed view plus a level of detail we did not previously have.
Senior Analyst, Large Oil & Gas Company

It was good to meet you and I enjoyed your talk. I had a lot of good feedback on it from the R&D folks – it really made them think and struck a chord regarding innovation.
Director, Innovation, Large Utility Company

As usual, Lux provided timely, thoughtful information in response to a challenging question about the interplay of technology, economics and rational choices in the question to solve big issues in energy [hybrids and EVs]. This is the reason I continue to value Lux as the premiere provider of intelligence in the industry.
VP, Technology, Global Fortune 500 Diversified Industrial Corporation

This is interesting enough that we’ll take the corporate jet out to Boston [to meet with you].
VP, Intellectual Property, Global Fortune 500 Electronics and IT Corporation

The Compromise Condition

When faced with competing priorities, human nature is to seek the middle ground. We have come to know this as The Compromise Condition. But when it comes to building a sustainable future for our planet and for humankind, is there room for compromise?

Learn More

Asian girl doing some chemical experiment

Meet Our Team

Ujwal Arkalgud

Executive Vice President

Ujwal is an award-winning cultural anthropologist and a pioneer in digital ethnography and the study of implicit and symbolic meaning using the internet. In 2015, he co-founded MotivBase, which is the world’s first predictive anthropology research technology that enables the study of meaning and consumer beliefs with big data. He speaks passionately and keynotes on the value of anthropology to corporate innovation across major conferences around the globe and has written two books on the topic. His most recent book, Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business, was published in 2020. Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.

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Since the acquisition of MotivBase by Lux Research in April 2022, Ujwal serves as the Executive Vice President and Group Director for the Anthropology and Consumer Insights portion of Lux Research’s business.

Samhitha Udupa

VP Product Operations

Samhitha is the VP of Product Operations at Lux. Her contributions in advisory projects have facilitated commercialization of technologies in advanced building materials, nanomaterials manufacturing processes, building-integrated photovoltaics, novel drug-delivery technologies, and nano-catalysts, to name a few. Prior to her consulting work at Lux Research, Samhitha was a major contributor to the Biosciences Intelligence team, where she has conducted extensive primary and secondary research in biofuels, biomaterials, targeted delivery, synthetic biology, and other areas of emerging biosciences. Samhitha joined the Lux Research team from University of Pennsylvania where she co-designed a diagnostic instrument that measures torque and range-of-motion of rotator cuff muscles in patients suffering from chronic shoulder pain (patent pending). Samhitha holds a B.S. in Bioengineering from the University of Pennsylva

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Samhitha joined the Lux Research team from University of Pennsylvania where she co-designed a diagnostic instrument that measures torque and range-of-motion of rotator cuff muscles in patients suffering from chronic shoulder pain (patent pending).

Samhitha holds a B.S. in Bioengineering from the University of Pennsylva

Naveen Krishnamurthy

Vice President, Executive Partners

As Vice President of Lux Executive Partners, Naveen Krishnamurthy leads high-impact relationships with companies navigating multidecade transitions. In his role, Naveen brings about important connections among CXOs at peer-group companies, engages Lux’s repository of research across multiple areas of emerging innovation, and advises clients on strategic growth imperatives in diverse industries. Naveen brings two decades of research, industry, and consulting experience in commercially viable innovation to address entrenched problems. Most recently, Naveen’s work has spanned ideation, market penetration, and transaction due diligence for clients on three continents. Prior to joining Lux Research, Naveen served as business development manager at Harvest Power, a waste-to-energy developer funded by Kleiner Perkins Caufield & Byers, where he evaluated technologies, developed economic and strategic analyses, and assisted in executing several acquisitions. In his consulting roles before Lux, Naveen helped venture capital and buyout firms analyze industries, assess growth opportunities, and identify attractive targets in carbon markets, emission control, healthcare IT, packaging, testing & measurement, and food & beverage for Firelake Capital, Graham Partners, and Lux Capital. Previously, as an environmental engineer at AECOM, Naveen conducted design, planning, and construction management for water/wastewater treatment, solid & hazardous waste management, and air pollution control for utilities, federal agencies, and countries. Naveen graduated with an MBA in finance from the Wharton School at the University of Pennsylvania, where he was a recipient of the Joseph Wharton Fellowship. He received an M.S. in environmental engineering at Pennsylvania State University, where he conducted U.S. Department of Energy-funded laboratory research to develop an innovative treatment process for high-level nuclear waste. He has published several papers in peer-reviewed journals and has spoken and moderated at conferences related to waste treatment, land and water management, water reuse, and corporate sustainability. Naveen is a certified ISO 14001 auditor.

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Prior to joining Lux Research, Naveen served as business development manager at Harvest Power, a waste-to-energy developer funded by Kleiner Perkins Caufield & Byers, where he evaluated technologies, developed economic and strategic analyses, and assisted in executing several acquisitions. In his consulting roles before Lux, Naveen helped venture capital and buyout firms analyze industries, assess growth opportunities, and identify attractive targets in carbon markets, emission control, healthcare IT, packaging, testing & measurement, and food & beverage for Firelake Capital, Graham Partners, and Lux Capital. Previously, as an environmental engineer at AECOM, Naveen conducted design, planning, and construction management for water/wastewater treatment, solid & hazardous waste management, and air pollution control for utilities, federal agencies, and countries.

Naveen graduated with an MBA in finance from the Wharton School at the University of Pennsylvania, where he was a recipient of the Joseph Wharton Fellowship. He received an M.S. in environmental engineering at Pennsylvania State University, where he conducted U.S. Department of Energy-funded laboratory research to develop an innovative treatment process for high-level nuclear waste. He has published several papers in peer-reviewed journals and has spoken and moderated at conferences related to waste treatment, land and water management, water reuse, and corporate sustainability. Naveen is a certified ISO 14001 auditor.

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