Cheryl Auger is a Senior Anthropologist and Director of Client Delivery and Advisory at Lux MotivBase. Cheryl leads her team in managing qualitative research projects from start to finish, manages on-going client relationships, and helps identify new business opportunities. In this role, she works with the anthropology research team to maintain an excellent level of quality in all research. She also helps clients better understand the implications of consumer-lead research on their businesses.
Prior to joining Lux MotivBase, Cheryl was an independent researcher, teaching assistant, and research assistant at the University of Toronto and Queen’s University. She holds an M.A. in Political Studies from Queen’s University and has been published with the University of Toronto Press and Minnesota University Press. She was the recipient of an Ontario Graduate Scholarship for outstanding research.