Blogs

Ever since OpenAI launched ChatGPT last November, it has been all the rage. It has attracted enormous attention in the media including from some of the leading thinkers in the world.

The financial and innovation news late last week and over the weekend was dominated by the spectacular collapse of Silicon Valley Bank (SVB), prompting widespread concern about the U.S. innovation ecosystem and broader financial markets.

We break down the natural structure of language around a topic into three distinct zones of discourse. Zone 1 pertains to the most literal and logical expressions of the topic, while Zone 2 connects the topic to wider areas of purpose. In Zone 3, conversations broaden even further into tertiary contexts, where new consumers first enter the culture of the trend. Understanding the makeup of language maps and the journey of the consumer in discovery can transform an organization’s ability to innovate. Check out the article for more insights on the critical role of Zone 2 in creating new platforms for innovation.

The debate for reducing automobile emissions brings up two electric vehicle (EV) solutions — vehicles powered by batteries [or battery EVs (BEVs)] and fuel cell EVs. BEVs are the most commonly found solution today, especially light-duty and, to a certain extent, medium-duty transport.

How do we know when the right time is to launch something new? Is there such a thing as the ‘perfect time’ for innovation? Or is timing deeply related to the intended outcome? These are some of the questions tackled in this blog.

EVP & Group Director Ujwal Arkalgud participated in some really interesting conversations with senior leaders and clients from companies like The Estée Lauder Companies Inc., Colgate-Palmolive, McDonald’s, Kroger, and Ulta Beauty.

During this webinar, we outlined the challenges in moving to a net-zero power grid and identified which technologies are best suited to solve those challenges.

During this webinar, we leveraged structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.

The body positivity movement is in flux.  In fact, if you leverage AI (artificial intelligence) Anthropology to decode the meanings that Americans are using to engage with and understand the role of the body and body positivity, we can see that a major shift is underway and being replaced by a new movement – body neutrality,