Blogs

EVP & Group Director Ujwal Arkalgud participated in some really interesting conversations with senior leaders and clients from companies like The Estée Lauder Companies Inc., Colgate-Palmolive, McDonald’s, Kroger, and Ulta Beauty.

During this webinar, we outlined the challenges in moving to a net-zero power grid and identified which technologies are best suited to solve those challenges.

During this webinar, we leveraged structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.

The body positivity movement is in flux.  In fact, if you leverage AI (artificial intelligence) Anthropology to decode the meanings that Americans are using to engage with and understand the role of the body and body positivity, we can see that a major shift is underway and being replaced by a new movement – body neutrality,

Next year surely won’t be free of surprises, but these are developments innovation leaders should expect and prepare for.

While uncertainty in business and consumer markets can soar during economic uncertainty, a reduction in spending on market research will hurt an organization.

During this webinar, we outlined how anthropology can help us build a cadence for actioning on new ideas without compromising on the ability to make a large impact across the organization.

Many of our clients are asking us to help them understand how consumers are dealing with and planning to deal with inflation, and we are also seeing a dangerous pattern emerge. Namely, companies are starting to respond reactively, instead of proactively, to consumer behavior.

Lux-MotivBase has a framework with which we can teach a machine to think like an Anthropologist and act like one in interpreting the constellations of meaning that surrounds any topic in culture at any point in time.