Blogs

Many of our clients are asking us to help them understand how consumers are dealing with and planning to deal with inflation, and we are also seeing a dangerous pattern emerge. Namely, companies are starting to respond reactively, instead of proactively, to consumer behavior.

Lux-MotivBase has a framework with which we can teach a machine to think like an Anthropologist and act like one in interpreting the constellations of meaning that surrounds any topic in culture at any point in time.

During this webinar, Lux’s expert analysts went into detail about how volatility in oil and gas, cash competition and scaling, carbon management, biomanufacturing momentum, waste valorization, and traceability in the supply chain are insights that will inform your priorities and hone your decision-making in 2023.

Lux Consultant Suzanne Davies recently attended the Future Food-Tech Conference. In this blog, Suzanne highlights three key takeaways based on her observations.

According to Whole Foods, the year 2020 will see the rise of syrups made from monk fruit, pomegranates, coconut or dates. The reason? These are solutions that can replace sweeteners made from typical sugars, stevia, honey and maple syrup. But as consumer insight teams, R&D teams and marketing professionals consider how this will impact their […]

Symbolic capital, tension, and tempo — the three tenets of understanding the why behind human behavior. Summary: There’s no other methodology that enables the identification symbolic capital (an intangible resource that grants one power, prestige, privilege etc.), the understanding of the tensions between different forms of symbolic capital, and the calculation of tempo (rate of […]

In every microculture, consumers have requirements that must be met in order for a product to be considered a ‘real’ solution. The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by asking one really important question — What conditions must something satisfy in order to count as […]

Unlike most social data analysis tools that focus on finding patterns in consumer comments and engagements that directly mention a search term, MotivBase understands that to truly decode culture (and conduct an immersive ethnography), it needs to go beyond direct mentions to understand the universe of topics or meanings surrounding a search term (discussed by […]

One of the first things I learned when we launched MotivBase is that it’s a lot easier to explain what we do to someone who already has a background in anthropology, semiology or linguistics. Now the challenge of course is that, there aren’t many people in corporate research with that kind of a background. Which […]