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Blogs

Women posing in the street
Feb 03, 2023
Blog

Three Takeaways from My Conversations With Senior Leaders About Cultural Shifts

EVP & Group Director Ujwal Arkalgud participated in some really interesting conversations with senior leaders and clients from companies like The Estée Lauder Companies Inc., Colgate-Palmolive, McDonald’s, Kroger, and Ulta Beauty.
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Lux Research - The Top Technologies Enabling the Net-Zero Grid of the Future
Dec 27, 2022
Blog

Webinar Recap: The Top Technologies Enabling the Net-Zero Grid of the Future

During this webinar, we outlined the challenges in moving to a net-zero power grid and identified which technologies are best suited to solve those challenges.
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Lux Research - What Does Sustainability Really Mean to the Consumer in the Context of CPG Products?
Dec 19, 2022
Blog

Webinar Recap: The Impact of Inflation on Consumer Desire for Sustainability

During this webinar, we leveraged structural anthropology to decode the meaning behind sustainability and identify the underlying forms of symbolic capital (or social capital) that will actually motivate human behavior and drive purchase.
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Dec 19, 2022
Blog

The Death of Body Positivity

The body positivity movement is in flux.  In fact, if you leverage AI (artificial intelligence) Anthropology to decode the meanings that Americans are using to engage with and understand the role of the body and body positivity, we can see that a major shift is underway and being replaced by a new movement – body neutrality,
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Electricity molecules
Dec 13, 2022
Blog

Lux Research’s Top Predictions for 2023

Next year surely won’t be free of surprises, but these are developments innovation leaders should expect and prepare for.
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Dec 08, 2022
Blog

Revisiting Recession History: 7 Ways to Use Market Research in an Economic Downturn

While uncertainty in business and consumer markets can soar during economic uncertainty, a reduction in spending on market research will hurt an organization.
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Lux Research - How to Unpack Opportunities in Spaces That Were Previously Misunderstood or Under-Valued
Dec 07, 2022
Blog

Webinar Recap: How to Unpack Opportunities in Spaces That Were Previously Misunderstood or Under-Valued

During this webinar, we outlined how anthropology can help us build a cadence for actioning on new ideas without compromising on the ability to make a large impact across the organization.
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Nov 14, 2022
Blog

Avoiding Behavioral Blips: How Anthropology Can Help Innovation Teams Make Accurate Bets During a Recession

Many of our clients are asking us to help them understand how consumers are dealing with and planning to deal with inflation, and we are also seeing a dangerous pattern emerge. Namely, companies are starting to respond reactively, instead of proactively, to consumer behavior.
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Nov 10, 2022
Blog

Using AI To Decode Human Motivation On-Demand

Lux-MotivBase has a framework with which we can teach a machine to think like an Anthropologist and act like one in interpreting the constellations of meaning that surrounds any topic in culture at any point in time.
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