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Blogs

Nov 14, 2022
Blog

Avoiding Behavioral Blips: How Anthropology Can Help Innovation Teams Make Accurate Bets During a Recession

Many of our clients are asking us to help them understand how consumers are dealing with and planning to deal with inflation, and we are also seeing a dangerous pattern emerge. Namely, companies are starting to respond reactively, instead of proactively, to consumer behavior.
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Nov 10, 2022
Blog

Using AI To Decode Human Motivation On-Demand

Lux-MotivBase has a framework with which we can teach a machine to think like an Anthropologist and act like one in interpreting the constellations of meaning that surrounds any topic in culture at any point in time.
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Nov 07, 2022
Blog

Webinar Recap: 2023 Innovation Planning: Reviewing Key Developments of 2022 and Predictions for the Future

During this webinar, Lux’s expert analysts went into detail about how volatility in oil and gas, cash competition and scaling, carbon management, biomanufacturing momentum, waste valorization, and traceability in the supply chain are insights that will inform your priorities and hone your decision-making in 2023.
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Oct 14, 2022
Blog

Industry Event Recap: Future Food-Tech London

Lux Consultant Suzanne Davies recently attended the Future Food-Tech Conference. In this blog, Suzanne highlights three key takeaways based on her observations.
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Sep 16, 2022
Blog

AI Anthropologist for JTBD: How Organizations Leverage MotivBase JOBS

According to Whole Foods, the year 2020 will see the rise of syrups made from monk fruit, pomegranates, coconut or dates. The reason? These are solutions that can replace sweeteners made from typical sugars, stevia, honey and maple syrup. But as consumer insight teams, R&D teams and marketing professionals consider how this will impact their […]
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Sep 16, 2022
Blog

Insight and Innovation Pros: Why Big Data Ethnography Research is Critical to Your Front-end

Symbolic capital, tension, and tempo — the three tenets of understanding the why behind human behavior. Summary: There’s no other methodology that enables the identification symbolic capital (an intangible resource that grants one power, prestige, privilege etc.), the understanding of the tensions between different forms of symbolic capital, and the calculation of tempo (rate of […]
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Sep 16, 2022
Blog

What Conditions Must Be Met For an Innovation to Succeed?

In every microculture, consumers have requirements that must be met in order for a product to be considered a ‘real’ solution. The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by asking one really important question — What conditions must something satisfy in order to count as […]
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Sep 16, 2022
Blog

Contextual Intelligence: The Key to MotivBase’s AI Ethnography

Unlike most social data analysis tools that focus on finding patterns in consumer comments and engagements that directly mention a search term, MotivBase understands that to truly decode culture (and conduct an immersive ethnography), it needs to go beyond direct mentions to understand the universe of topics or meanings surrounding a search term (discussed by […]
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Sep 16, 2022
Blog

How We Differ From Other Data Science and Trend Prediction Providers

One of the first things I learned when we launched MotivBase is that it’s a lot easier to explain what we do to someone who already has a background in anthropology, semiology or linguistics. Now the challenge of course is that, there aren’t many people in corporate research with that kind of a background. Which […]
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